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Work experience

Dec 2008Present

Blogger/Author

Dose of Digital
I write the popular pharma and healthcare industry blog, Dose of Digital (http://www.doseofdigital.com), which provides insights on digital marketing in healthcare. Dose of Digital is listed in the top 150 marketing blogs according to AdAge's Power150.
Apr 2008Present

Director of Strategic Planning

Bridge Worldwide

Responsible for finding partnership opportunities for new and existing clients and providing strategic direction for major healthcare clients. Our agency specializes in interactive relationship marketing.

Apr 2007Apr 2008

Account Director

Bridge Worldwide

Led the team responsible for client Ethicon-Endosurgery, which was the agency's largest client at the time.

Led both account and strategic planning responsibilities for the development and launch of BariatricEdge from Ethicon-Endosurgery, an effort that grew them to the agency's largest client and resulted in multiple industry awards. Performance of the program and digital executions surpassed forecast by 10x.

Oct 2004Apr 2007

Brand Leader

AstraZeneca
Manage a major specialty brand for one of the largest pharma companies in the world including strategy development and execution, brand building, budget management, and team leadership.
Nov 2001Oct 2004

District Sales Manager

AstraZeneca
Feb 1999Nov 2001

Regional Training Specialist

AstraZeneca
Responsible for developing and executing regional training initiatives for over 100 sales specialists
May 1996Feb 1999

Sales Specialist

AstraZeneca
Held several positions promoting a line of specialty and general pharmaceutical products to a diverse group of customers in several geographic areas.

Education

20022005

MBA

University of Phoenix
19921996

BS

Tulane University

Publications and Presentations

Summary

Director at leading interactive advertising agency responsible for client interaction, new business development, and strategic expertise. As Director of Strategic Planning, responsible for finding the best ways to create partnerships with new and existing clients and promote their brands. I am author of the popular pharma industry blog, Dose of Digital (http://www.doseofdigital.com), which discusses digital markeitng in healthcare. Marketing Experience managing a major brand for one of the largest pharma companies in the world including strategy development and execution, brand building, budget management, and team leadership. Founded Focus Fields a small business marketing consulting company to help small businesses that lack a core competency in marketing strategy and execution. Currently, we assist clients in software development, medical devices and real estate Successfully promoted and sold a diverse line of pharmaceutical products to different customers types in several geographic areas

Dose of Digital

Popular pharma industry blog that I author, which covers digital marketing strategies and tactics. Read Dose of Digital.