Responsible for finding partnership opportunities for new and existing clients and providing strategic direction for major healthcare clients. Our agency specializes in interactive relationship marketing.
Led the team responsible for client Ethicon-Endosurgery, which was the agency's largest client at the time.
Led both account and strategic planning responsibilities for the development and launch of BariatricEdge from Ethicon-Endosurgery, an effort that grew them to the agency's largest client and resulted in multiple industry awards. Performance of the program and digital executions surpassed forecast by 10x.
Director at leading interactive advertising agency responsible for client interaction, new business development, and strategic expertise. As Director of Strategic Planning, responsible for finding the best ways to create partnerships with new and existing clients and promote their brands. I am author of the popular pharma industry blog, Dose of Digital (http://www.doseofdigital.com), which discusses digital markeitng in healthcare. Marketing Experience managing a major brand for one of the largest pharma companies in the world including strategy development and execution, brand building, budget management, and team leadership. Founded Focus Fields a small business marketing consulting company to help small businesses that lack a core competency in marketing strategy and execution. Currently, we assist clients in software development, medical devices and real estate Successfully promoted and sold a diverse line of pharmaceutical products to different customers types in several geographic areas
Popular pharma industry blog that I author, which covers digital marketing strategies and tactics. Read Dose of Digital.