Work History

Work History
Dec 2008 - Present

Blogger/Author

Dose of Digital
I write the popular pharma and healthcare industry blog, Dose of Digital (http://www.doseofdigital.com), which provides insights on digital marketing in healthcare. Dose of Digital is listed in the top 150 marketing blogs according to AdAge's Power150.
Apr 2008 - Present

Director of Strategic Planning

Bridge Worldwide

Responsible for finding partnership opportunities for new and existing clients and providing strategic direction for major healthcare clients. Our agency specializes in interactive relationship marketing.

Apr 2007 - Apr 2008

Account Director

Bridge Worldwide

Led the team responsible for client Ethicon-Endosurgery, which was the agency's largest client at the time.

Led both account and strategic planning responsibilities for the development and launch of BariatricEdge from Ethicon-Endosurgery, an effort that grew them to the agency's largest client and resulted in multiple industry awards. Performance of the program and digital executions surpassed forecast by 10x.

Oct 2004 - Apr 2007

Brand Leader

AstraZeneca
Manage a major specialty brand for one of the largest pharma companies in the world including strategy development and execution, brand building, budget management, and team leadership.
Nov 2001 - Oct 2004

District Sales Manager

AstraZeneca
Feb 1999 - Nov 2001

Regional Training Specialist

AstraZeneca
Responsible for developing and executing regional training initiatives for over 100 sales specialists
May 1996 - Feb 1999

Sales Specialist

AstraZeneca
Held several positions promoting a line of specialty and general pharmaceutical products to a diverse group of customers in several geographic areas.

Education

Education
2002 - 2005

MBA

University of Phoenix
1992 - 1996

BS

Tulane University