Work History

Work History
Mar 2008 - Present

VP, Marketing

WorldMate

Led a cross-functional, multicultural team based in the US and Israel to execute a 6-month corporate and product re-branding effort, including overhaul of company website, web application, and mobile client. Increased conversion by 500% and upgrades to premium product by 100% on the company's website entry pages. Led company-owned and -managed Web and mobile channels to exceed 100% in acquisitions and sales during the recession (when 3rd-party-managed channels saw significant downturns).

Jan 2007 - Feb 2008

VP, Consumer Marketing

Panraven

Drove and closed business partnerships with major professional sports teams/organizations (e.g. Boston Red Sox) and music labels (e.g. Universal Motown Records, Virgin/Capitol Records), resulting in several million incremental impressions on company and partner websites, significant coverage through Tier 1 media outlets, high level of active participation and quality of user generated content, and an explosion in viral sharing.

Mar 2006 - Jan 2007

VP, Marketing

Gather.com

Directed all member acquisition and retention programs, increasing average daily signups by over 2000% in 10 months and producing an 8-fold increase in site membership. Negotiated agreements with sponsors including Starbucks, Nintendo, Universal Studios, Amtrak, Amazon.com, Borders, and Simon & Schuster.

Aug 2003 - Mar 2006

Director of Marketing, Partner Brands

World Travel Holdings (formerly NLG)

Oversaw a portfolio of private label branded partnerships with both e-commerce travel companies and offline retailers, including Orbitz, Yahoo!, Priceline, Hotwire, Overstock, Sam's Club, Wal-Mart, and various airlines, accounting for combined annual gross sales exceeding $350M. Achieved blended sales growth of 50% year-over-year, far outpacing company's internal sales forecast.

Jul 2002 - Aug 2003

Sr. Associate, Corporate Strategy & Business Development

Princess Cruises

Drove all qualitative and quantitative market research from project conception and design to completion. Assisted in integration planning for acquisition by Carnival Corporation to achieve $1B in cost savings over 5 years.

Jun 2000 - Sep 2000

Business Development Intern

http://www.altavist.com

Drove 5 deals with full ownership and accountability; closed 3 deals resulting in an estimated $5M in advertising and e-commerce revenue.

Jan 1998 - Aug 1999

Group Manager, Product Management

Applied Insurance Research

Supervised team of 6 people in building B-to-B Internet service.

Jul 1997 - Jan 1998

Consultant

Coopers & Lybrand

Saved clients over $100M in tax expense through implementation of transfer pricing strategies.

Aug 1995 - Jul 1997

Analyst

Abt Associates

Assessed the economic impact of environmental regulations, wrote reports and prepared presentations describing methodologies, conclusions and policy implications.

Education

Education

Summary

Jon helps companies grow by developing and implementing winning marketing strategies. His particular focus is companies that rely on the Internet and e-commerce as key marketing and sales channels. His industry expertise includes travel, social media, online software, and mobile applications.

Jon has a strong record of increasing core metrics such as sales, subscriptions, acquisitions, conversions, upgrades, and cost savings. He is known for his drive to help companies succeed and thrive by leveraging limited resources to achieve aggressive goals, a skill which, in recessionary and/or startup environments, is invaluable.

In terms of people management, Jon is adept at building and motivating U.S. and international teams. He has managed teams as large as 14 people and has been accountable for yearly marketing budgets as high as $3 million with full P&L responsibility. He also has successfully built relationships with many "big brand" partners and sponsors. Jon is bilingual (English/Spanish) and manages effectively in multicultural contexts.

Jon's colleagues describe him as very smart, analytical, dedicated, results-driven, a visionary, and possessing "astounding marketing prowess" and strong leadership skills.

Jon holds an MBA from the Anderson School of Management at UCLA and graduated summa cum laude from Tufts University with a BA in Economics.

Tags

branding, integrated marketing, social media, Web 2.0, mobile, online marketing, paid search, SEM, SEO, partner marketing, product marketing, product management, viral marketing, guerilla marketing, business strategy, business development, e-commerce

Interest

traveling, hiking, extreme sports, consumer electronics and gadgets, Seinfeld (still)

Certifications

Certifications
Jul 2009 - Present

Inbound Marketing Certified Professional

Hubspot