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Summary

Senior Executive with extensive marketing, sales, and retail management experience. Recognized as an innovative change agent, with leadership skills that inspire organizations to embrace new ideas, strategic disciplines and teamwork. Demonstrated ability to recruit, retain and motivate top talent. Created and built two companies that integrated consumers, brands and distribution channels. Track record of consistently growing businesses exceeding sales and profit goals by over 15% per year. Managed P&L for three divisions and four offices of a Fortune 1000 company. Have M&A and joint venture experience.

Interest

Shopper Marketing, organizational restructuring, business development

Work experience

Jan 2008Present

CMO

RockTenn

Responsible for marketing, positioning, programming, planning, and innovation for a $650MM division of Rock Tenn. Responsibilities includes: company positioning, industry communication, development of client business-building strategies, industry presentation development, and new pitch presentations.

Accomplishments include:

·Created presentation and pitch to Dial, Mars, Bacardi, Coke and Gallo. Resulted in new business assignments from all companies representing over $12M in new display and Shopper Marketing business.

·Identified and closed strategic partnerships with three companies forming the “Salus Partnership.” This established the first industry end-to-end in-store promotion, targeting, and merchandising offering.

·Created ShopperGauge, a revolutionary shopper insights system, and sold programming to PepsiCo, Procter & Gamble and Family Dollar. Generated $2MM in revenue in the first year.

·Developed new “More In Store Less Out Of Pocket” tag line and positioning, communicating results orientation and providing a unique point of difference vs. competition.

·Created 2,500 people database, and initiated the company’s first outbound marketing campaign.

·Wrote white paper on execution mandatories for Shopper Marketing, published in The Hub magazine.

·Directed new web site and company marketing and collateral material

Jun 2006Dec 2008

CMO

Media Cart Holdings

Responsible for development and implementation of marketing and sales plans for this start-up company, delivering advertising, shopper insights and data mining in-store through RFID enabled shopping carts. Responsibilities included: developing positioning, advertiser and retailer selling strategies, corporate identity package, initiating relationships with retailers, and establishing online marketing management systems.

Accomplishments included:

·Closed 35 brand assignments in first eight months from leading packaged goods manufacturers including Procter & Gamble, Kraft, General Mills, PepsiCo, and Dannon.

·Presented concept to major national retailers such as ShopRite, Kroger, and Wegman’s.

·Generated high value PR including articles in Advertising Age, Supermarket News and CNBC.

·Closed pilot test program at Wakefern Food Corporation (ShopRite).

Jan 1994Aug 2005

CEO

J. Brown Agency

Responsible for establishing positioning, strategic vision, and business strategies. Reviewed competitive offerings and defined a differentiating strategy. Interfaced with Fortune 500 client management to understand critical issues and develop solutions designed to deliver increased brand equity and next-day business. Identified business systems and processes to assure delivery of innovative programming. Managed P&L for three divisions and four offices.

Integrated two companies and defined a unique segment offering. Identified differentiating unifying positioning, strategic vision, and business strategies. Created strong corporate culture, assuring management support and retention. Solicited new business to drive revenue. Identified optimal staffing structure to assure programming delivery. Interfaced with Fortune 500 client management to understand critical market issues and translated understanding into innovative product programming. Identified and sold global business opportunities to P&G and Kraft. Coordinated and trained senior staff, as well as managed P&L for three divisions and four offices.

·Grew organization from 75 to 240 employees, while maintaining corporate culture and 100% senior management retention.

·Provided consultation for innovative organizational development, integrating marketing, trade promotion, and sales for P&G, Kraft, Campbell, and Tropicana.

·Exceeded yearly gross income and profit goals. Profit margins consistently 50% higher than industry norms.

·Developed all new business solicitation presentations and RFP responses. Won over 75% of new business pitches. Grew the business from $6MM to $30MM in six years with focus on Fortune 100 clients.

·Identified the increasing power of distribution channels and created a new marketing discipline, co-marketing – integrating consumer, brand and retail insights into programming that drives brand equity and next day business.

·Implemented an internal IT organization to build proprietary information systems and execution processes to deliver complex programming elements. Leveraged IT organization with outside clients resulting in over $3MM in income.

·Served as key senior client contact on all businesses. Achieved a client retention rate of 85%, working closely with corporate marketing, sales, and retail management.

References

Jack Roehr

“Jon is the consumate pro at his profession. He takes the lead in every interaction and is always spot on with his energy and wisdom. He understands what customers need and delivers solutions that produce the intended results. I'm thrilled that he is on our team as I would not enjoy competing against him.”

Scott Neidhold

“I've had the pleasure of working together with Jon at RockTenn. Jon is a tremendous asset to our business and more importantly, a valuable resource for our customers. Jon is a great spokesman for our company and for the in-store merchandising industry, tirelessly promoting innovation and breakthrough change. Jon is a true thought leader and expert in this market and his counsel is sought on our most challenging and complex issues. Jon's collaborative style energizes those around him and I welcome the opportunity to work on projects alongside Jon

Henry Hendrix

“Jon has the extraordinary ability to identify unmet needs in the marketplace and craft innovative solutions that meet the needs of the target, client and retailer. Jon is never afraid to "push the envelope" and challenge the status quo, and without fail, elevates the level and quality of the conversation. I not only value his friendship and guidance, but look forward to working with Jon for many years to come.

Paul Lieberman

“Jon is outstanding strategic thinker, with superior knowledge in the field of Shopper Marketing and In-Store marketing. He is an expert in driving brand activation all across the Path to purchase. Specifically, Jon understands the changing retail environment extremely well, both from a Manufacturer and a Retailer standpoint. He helped our company develop our strategic approach to Merchandising and Shopper Marketing, including our Mission, Goals, Objective and Organizational Design. We also tapped into his vast network of retail influence to help us align with our largest trade partners and execute more programs than we planned.

We were fortunate to have Jon as a partner to help us drive success. He can always be counted on to deliver outstanding results.

Jeremy Keenan

“I have had the privilege of working with Jon over the past year. He is a visionary and thought leader in the industry. When you work with Jon, you know you are working with a leader that is a genuine partner, colleague, friend and mentor. He is a strategic thinker who knows how to engage, inspire and lead a team to greatness. Jon looks at the broad range of the industry and finds the white space and creates results

Steve Carpenter

“Jon served as MediaCart's Chief Marketing Officer and as such was charged with the responsibility of building the company's presence in the marketplace and building its client base which he did superbly. Jon quickly created a strong presence for the company with the press, manufacturers of consumer packaged goods, retailers, and strategic partners. He established MediaCart as a credible organization with blue chip partners and customers. These relationships went on to build a stronger value proposition and extended network that allowed this start-up company to work with some of the biggest names in the industry. Jon's credible history of successes in the media industry accelerated MediaCart's acceptance by its customers and provided them with comfort that they were dealing with a professional commercial grade organization. Jon is an exceptional individual in that he has the deep industry experience coupled with the ability to read the market and adapt the company's solution to needs of its customers.”

Education

Sep 1969Jun 1973

BA

New York University

Skills

Shopper Marketing
An acknowledged leader in helping marketers address the challenges of competing in a new more complex environment - where distribution channel consolidation, media fragmentation and changing consumer demand requires new disciplines and skill sets.   Experience spans 30+ years in the marketing industry, specialized in programming development for leading consumer package goods companies including Procter & Gamble, Kraft, PepsiCo and Campbell Soup.   Founded the J. Brown Agency; one of the country’s first marketing communications firms specializing in integrating brand equities with and retailer equities to build mutual sales growth. Grew the agency to $250M+ in billings.   Instrumental in identifying optimal corporate infrastructure and approached to driving retail support and accountable marketing programming. In essence, a strategic blending of marketing and sales.   Vision for the future includes the convergence of promotion, advertising, and new media - to activate the shopper at the critical “moment of truth,” at the point of purchase.   Published in Advertising Age, Adweek, Promo, Brandweek, and Progressive Grocer, Mr. Kramer is a sought-after speaker at industry conferences. A yearly guest member of the Executive Forum, and guest lecturer at UNC Chapel Hill.