Responsible for marketing, positioning, programming, planning, and innovation for a $650MM division of Rock Tenn. Responsibilities includes: company positioning, industry communication, development of client business-building strategies, industry presentation development, and new pitch presentations.
·Created presentation and pitch to Dial, Mars, Bacardi, Coke and Gallo. Resulted in new business assignments from all companies representing over $12M in new display and Shopper Marketing business.
·Identified and closed strategic partnerships with three companies forming the “Salus Partnership.” This established the first industry end-to-end in-store promotion, targeting, and merchandising offering.
·Created ShopperGauge, a revolutionary shopper insights system, and sold programming to PepsiCo, Procter & Gamble and Family Dollar. Generated $2MM in revenue in the first year.
·Developed new “More In Store Less Out Of Pocket” tag line and positioning, communicating results orientation and providing a unique point of difference vs. competition.
·Created 2,500 people database, and initiated the company’s first outbound marketing campaign.
·Wrote white paper on execution mandatories for Shopper Marketing, published in The Hub magazine.
·Directed new web site and company marketing and collateral material