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Jan 2008May 2009

Bachelor of Arts (2nd Upper Honors)

Completed a thesis on Customer Satisfaction being a key factor in customer loyalty in the telecommunications industry in Singapore.


Advanced Diploma

Marketing Institute of Singapore

Achievement: 4.83 GPA



Marketing Institute of Singapore

Achievement: 3.83 GPA



Singapore Polytechnic

Status: Incomplete due to change of course

Jan 1996Dec 2000

University of Cambridge 'O' level

Catholic High Secondary School


  1. English B3
  2. Elementary Mathematics A2
  3. Science B3
  4. Chinese B3
  5. Additional Mathematics B3
  6. History B3
  7. Geography B3 
  • L1R5 17
  • L1R4 13

Work experience

Mar 2012Present

Business Unit Manager

Logicalis Singapore Pte Ltd


  • Team head for SingTel channel partner business unit
  • Manage the team for their sales of network PC, IT related products and system solutions
  • Lead a team of five ( four sales and one sales support)
  • Managing team members KPI's  (key performance indicator)
  • Supporting team members to increase sales through training on sales techniques 
  • Giving feedback on call structure and closing skills through remote listening and side by side coaching
  • Develop action plans to increase performance and productivity of under-performing individuals
  • Support incentives to improve sales and cross sell opportunities
  • Critiquing appointments to ensure quality is maintained 
  • Grow GSPs (global service provider) such as Reliance Globalcom, and China Telecom and respond to RFP/RFQ and tender submissions for their customer base
  • Develop GTM (go to market) plan - identify target segments, sales projection, resource planning and sales tracking with key technology partners such as Cisco, EMC, Netapp, F5, Microsoft, VMware, Aruba etc. to serve segment's business needs
  • Joint engagement with key technology partners for strategic or large business opportunities


  • Earned a reputation for exceptional customer service, and became the individual designated to handle special situations related to customer service
  • Able to meet quarterly sales target for SingTel quota set
  • Consistently among the sales leaders on our team, with especially strong sales of targeted products
  • Able and willing to accept new responsibilities, and was frequently called upon to help with projects unrelated to my regular day-to-day assignments
  • Quickly gained management's trust who gave me a higher level of responsibility compared to other personnel with the same amount of time on the job
  • Developed sales campaigns and go-to-market product bundling for a variety of businesses in different industries and markets
  • Brought in a 1.66 Million contract for SingTel FY13/14, the biggest deal amongst the other SingTel partners for the FY
  • Build relationship with GSPs; Reliance Globalcom and China Telecom from potential to key account, which contributed to at least 300k revenue per FY
May 2009Mar 2012

Territory Manager

Logicalis Singapore Pte Ltd


  • SingTel authorised Gold channel partner reseller team
  • Sales and supports of network PC, IT related products and system solutions
  • Generate sales leads of corporate customers in gaming, retail, hospitality, & media sectors
  • Involves in marketing campaigns such as product exhibitions, roadshows, product launches
  • Plan and organize daily/weekly sales reports
  • Meeting up with customers to maintain relations, and seek new sales opportunities
  • Generate new leads through cold-calling, combing through lapsed customers database 
  • Support 30 key accounts from small and medium enterprises to multi-national companies within diverse verticals such as hospitality, gaming, retail, and maritime.
  • Work with technology partners such as Cisco, HP and distributors such as Comstor, M-tech to to expand our customer base and business in the market


  • Came in second position for the most number of corporate SingTel Mio packages sold in the channel partners category
  • Able to meet quarterly sales target in both SingTel channel sales, and Logicalis sales
  • Built up a very good rapport with my customers, and grow their accounts
  • Promoted from Inside Sales Executive to Account Manager (4months) and then to Territory Manager(12months) in less than 2 years due to good work performance
  • Increased revenue contribution of 30 key accounts 
  • Forged closer ties with technology partners and distributors to be their preferred SI (systems integrator)
Mar 2008May 2008

HR administrator

Mitsui Chemicals Asia Pacific


  • In-charge of a scheduling the Mitsui staff for training programs
  • Assist in sourcing of new courses and course material from different training providers
  • Assist in the tabulation of training expenditure reports to the GMs
  • Liaising with training providers and staff for training
  • Data entry


  • Able to provide good administrative support
  • Able to source for better and new training providers for staff
  • Built up a very good rapport with my colleagues
  • Pick up and learnt to use the HR system and use it to good effect
Jan 2005Jan 2007

Logistics-Platoon Sergeant

Singapore Armed Forces (Air Force)


  • In-charge of a department of 15 people
  • Assist in the daily quotation and sourcing of materials from different supplier.
  • In-charge of the purchasing monthly expendables.
  • Regular checks on stock inventory level.
  • Ability to organize conferences assigned by Commanding Officer


  • Able to provide good logistics support
  • Built up a very good rapport with my department.
  • Won the Best Unit in ADA in 2006 (Logistics Support)
May 2004Dec 2004

Sales coordinator

MobileOne Pte Ltd


  • Attend to customers' sales enquiry and submission of sales quotation.
  • Product demonstration
  • Processing of sales order and delivery order


  • Successfully hit sales quota set
  • Built up a very good rapport with my colleagues


  • A position in the sales and marketing field where excellent analytical and technical skills can help to improve the company's profitability.
  • To manage people, intertract with customers, and apply my marketing knoweldge.

Character Traits

  • Friendly and easy-going that contributes to being a strong team player.
  • Willing to learn and pick up new skills with an inquisitive mind.
  • Have a serious attitude towards work.
  • Very organized person who believes in planning before embarking on the job to efficiently meet the deadlines.

Computer Skills

  • Proficient in Microsoft Word
  • Proficient in Microsoft Excel
  • Proficient in Microsoft Powerpoint
  • Proficient in SPSS Statistics.
  • Operating Systems: Windows 9x, XP, 2000, NT, Vista.


  • Soccer
  • Badminton
  • Reading
  • Scuba Diving

Language Proficiency

Languages Spoken :

  1. English (Excellent)
  2. Chinese (Good)

Languages Written :      

  1. English (Excellent)
  2. Chinese (Good)


Jan 2009Present

Class 3A Driver's Licence

Land Transport Authority
Mar 2005Jul 2005

Basic Logistics Operation



Benedict Koh

Benedict used to be the Channel Account Manager taking care of Logicalis. He worked closely with partners to identify potential target market segments and strategize go to market plans.

Mickey Hee

Programme Leader (Undergraduate & Postgraduate Programmes, Northumbria University)

Programme Leader (Graduate Diploma in Brand Management; Graduate Diploma in Marketing; Graduate Diploma in Marketing Communications; Graduate Diploma in Business Management)

Programme Leader (Professional Diploma in Asia-Pacific Marketing)

Dewi Sanly

Dewi Sanly is the Vice President (Service Providers), leading the company's business in the Telco's market, driving sales, customer retention and service delivery. She also plays a key role in the overall growth of managed services sales.