A highly effective business leader with strong leadership skills, experienced in change management and a leader of cultural change. Innovative and pragmatic, I have experience in sales, marketing and direct marketing across a diverse range of products including; book clubs, memberships, consumer durables and charity fundraising. I have been a consistent over-achiever against stretch targets. I would relish the opportunity to implement another business turnaround.


I would relish the opportunity to use my experience in another corporate turnaround, or the realignment of a brand or product portfolio. I would be happy to work as the CEO of a midsize company or the Divisional Director/ Manager of an International organisation.

Work History

Work History
Nov 2003 - Jan 2009

Managing Director

Doubleday Australia (DirectGroup Bertelsmann)

Responsible for the preparation, implementation and transformation of the Australian Book and Music Club between 2003 and 2009. At Doubleday I led a team which undertook a major business turnaround and cultural transformation.

Aug 1996 - Dec 2003

Media & Marketing Director

Book Club Associates

Responsible for the managment of teams in;  media buying, creative production, new (acquisition) and current member marketing, media sales and new business development.

Mar 1992 - Jul 1996

General Manager Central Fundraising


Manager of direct marketing fundraising team.

Overseeing fundraising teams generating revenues from private individuals through; acquisition mailings, donor mailings, committed giving programs, tax effective giving, legacy marketing programs.

Jan 1990 - Feb 1992

Group Product Manager

Akzo Nobel

Reporting to the Marketing Director, I was responsible for the day to day Product Management for Akzo Nobel's flaghip brand Sikkens and the overhaul of it's retail woodcare product range.

Sep 1988 - Dec 1989

Senior Product Manager

Polycell Products Limited

Resposible for a range of household decorating products including; Polyfilla, Polycell textured products, woodcare products and working in the New Product development team.

Aug 1984 - Jul 1986


Black & Decker

I held a number of roles at Black & Decker including; National account sales, product mangement in the Household Goods Division and Regional Account Sales of household and garden care products.


Aug 1976 - Jun 1979

BA Hons

University of York



Recruitment and team building

I have an aptitude for building strong functonal teams that deliver above expectations.


I am a skilled communicator at all levels, I am as comfortable communicating with shop floor colleagues as I am with Peers and Supervisors.

Team leadership

I have excellent people skills acquired through experience in negotiating, persuading, objective setting, my leadership skills are complimented by highly flexible communication styles.



Gerd Buhrig

Human Resources Director, Direct Group Bertelsmann

George Saul

George had line management responsibility for Doubleday Australia between 2005 and 2009.

Markus Wilhelm

DMA Chair 2007

DMA Vice Chair  2006

CEO Bookspan 2001-2007

Member of the Board ,Direct Group Bertelsmann 1997-2007