T&T was an unknown soft drink brand being squeezed out by own label and big brands.Within 6 months of our sponsorship of ITV's Popstars series, it had 50% national awareness and was the fastest growing drink in the UK with a YOY increase of 1313%.
We had 2 months to relaunch the brand to a teenage audience. New packaging was introduced, 17 idents produced, trade advertising and an advertorial in Hello magazine helped hype the launch of the ' band'. Online sponsorship of Top of the Pops website and SMS update messenging increased interest in both brand and programme.
The Campaign was Ad of the Week in The Telegraph and won a number of awards including the Media Week Grand Prix 2001.