I have extensive sales, marketing and operations experience with P&L responsibility in corporate and entrepreneurial organizations. My strong executive leadership skills are demonstrated by growing sales, improving margins and increasing market share. I understand industry and company drivers and combined those with my creativity to improve market share and distribution via distributor/rep networks.
Executive - created board of advisors, key performance indicators, oversaw IT overhaul, and executed corporate restructuringStrategic - Developed national sales of high margin (30%) niche product (marine plywood) and opened fulfillment warehouse in Florida that grew sales to $500k within 3 years.Marketing - Marketed niche products online using search engine optimization and grew qualified leads to over 100 per month, which increased top product, Baltic Birch, revenue from $700k to $1M in 2 years.Sales - Increased CAGR (Compound Average Growth Rate) – 9% of target markets over 5 years in a declining industry, improved gross margin from 16% to 20.5% as sales manager.Purchasing - Reduced days in inventory from 58 days to 48 days as purchasing manager.