As the president of a plywood and lumber distribution company, I worked with Fruition.net to successfully implement internet marketing practices, increase traffic to my website, and ultimately grow revenue. After six years of running the company, this success aided in the sale of the business to a competitor in 2008. Having seen the incredible return on that investment, I have decided to join the team at Fruition.net as the Director of Sales. I know Fruition can deliver a measurable return on investment for small to medium sized businesses and I look forward to helping local and national organizations capitalize on the opportunity.
I have extensive sales, marketing and operations experience with P&L responsibility in corporate and entrepreneurial organizations. My strong executive leadership skills are demonstrated by growing sales, improving margins and increasing market share. I understand industry and company drivers and combined those with my creativity to improve market share and distribution via distributor/rep networks.
Executive - created board of advisors, key performance indicators, oversaw IT overhaul, and executed corporate restructuringStrategic - Developed national sales of high margin (30%) niche product (marine plywood) and opened fulfillment warehouse in Florida that grew sales to $500k within 3 years.Marketing - Marketed niche products online using search engine optimization and grew qualified leads to over 100 per month, which increased top product, Baltic Birch, revenue from $700k to $1M in 2 years.Sales - Increased CAGR (Compound Average Growth Rate) – 9% of target markets over 5 years in a declining industry, improved gross margin from 16% to 20.5% as sales manager.Purchasing - Reduced days in inventory from 58 days to 48 days as purchasing manager.
2002 - 2008
Allied Veneer Company
Privately held, national distributor of wood products for the cabinet, fixture, and furniture manufacturing industries. Directed sales, marketing, operations, and distribution; including full P&L responsibility and management of all employees.
Sales Representative 2001-2002Reported directly to president, responsible for territory growth, value added sales, new account generation and account management
1998 - 2001
Wolstenholme Partners, LLC
Reported to the Sales Manager, responsible for revenue growth, price negotiation, new account generation, and account management.
Bachelor of Science degree in Business Administration (Emphasis - Management)
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