Skills summary

  • International Association of Business Communicators and Canadian Public Relations Society award-winning media and communications specialist with experience in media relations, writing for press releases, brochures and newsletters, fundraising, special events and managing budgets
  • Proven ability to successfully manage several projects simultaneously and meet deadlines
  • Professional social media experience using Facebook, Twitter, YouTube and blogs
  • Advanced computer skills, with experience using Microsoft Word, Excel, PowerPoint and Photoshop
  • Experience coordinating and managing events and volunteers
  • Excellent organizational, written and communication skills 

Community involvement & awards

  • Participated in an international volunteer trip to Kenya in 2009 to assist with the construction of a new elementary school in the Maasai Mara
  • Recipient of the 2007 Canadian Public Relation Society's Achieving Communications Excellence Gold Award in the student division
  • Recipient of the 2007 International Association of Business Communicators Golden Quill Award for the best student communications plan 
  • Official Campaign Agent of the 2007 Shaun Bruce Toronto Mayoral Campaign
  • Member of the 2004-2007 Guelph-Humber CN Tower stair climb in support of the United Way
  • Vice President of Academics of the University of Guelph-Humber's Student  Association,2005-2006.
  • University of Guelph Senator, 2005-2006

Work History

Work History
May 2010 - Nov 2010

Community Marketing and Public Relations Specialist

Canadian Tire Jumpstart

Accountable for delivering on all local marketing, events and public relations strategies in order to grow awareness of Canadian Tire Jumpstart as a community based charity across Canada and strengthen Canadian Tire’s reputation as a socially responsible company. Further accountabilities include drafting content for speeches, newsletters, press releases, announcements and web site updates. 

  • Provided communication materials and consul to Canadian Tire Jumpstart Chapters, Canadian Tire Dealers across Canada, and inter-related business partners 
  • Worked with the Canadian Tire corporate affairs team to develop and execute media relations campaigns that supported community marketing initiatives.
  • Drafted copy and guided creative direction for key Jumpstart communications, including Jumpstart newsletters, announcements, web site content and key messages
  • Governed key messages and brand standards 
  • Lead key stakeholders in the development and execution of corporate and community events

Aug 2009 - Apr 2010

Projects Manager

Me to We Books

Responsible for the development and strategic implementation of a marketing and public relations campaign in support of Marc and Craig Kielburger and Shelley Page’s latest book titled The World Needs Your Kid. Supported external sales teams and internal departments by delivering regular progress reports. 

  • Planned and executed media relations and marketing campaigns under tight deadlines
  • Pitched media to secure coverage for the book’s authors, securing over 80 outlets across Canada
  • Developed written materials including communications plan, proposals, press releases, pitches, presentations, web copy, critical paths and reports 
  • Booked and coordinated speaking engagements for the book’s authors 
  • Researched, planned and implemented in-store national promotional campaigns at Chapters Indigo stores and regular book promotions on As a direct result of these promotions, The World Needs Your Kid became the number one parenting book on within its first month of release
  • Trained new Me to We Books staff members 
  • Attended trade shows and events on behalf of Me to We Books 
  • Managed the creation of a new parenting web site to support the project’s marketing objectives
Jul 2007 - Jul 2009

Manager of adult, family and corporate trips

Me to We Trips

Responsible for the acquisition of new clients through presentations, external stakeholder relationship management, the creation of promotional material and attending trade shows. Managed the coordination of all of Me to We’s adult, family and corporate volunteer trips. 

  • Developed written materials including trip itineraries, reservation and registration forms, web copy, brochures and pamphlet copy, mass mail and newspaper advertisements, employee training documents, speeches and presentations
  • Created budgets and invoices and oversaw the financial reconciliation of all adult, family and corporate trips
  • Planned, communicated and implemented the logistics of each adult, family and corporate trip 
  • Created and implemented standard operating procedures for the coordination of each trip 
  • Co-hosted a volunteer and school building trip in the Maasai Mara region of Kenya 
  • Assisted in the development and execution of a crisis communications plan to retain and attract clients following Kenya’s presidential election in 2007 
  • Maintained regular communication with Me to We and Free The Children’s international offices to oversee the successful operation of volunteer trips 
  • Attended and presented at trade shows and conferences on behalf of Me to We Trips 
  • Supported Free The Children’s co-founders and directors at speaking events across North America 
  • Prepared and presented proposals to Me to We and Free The Children’s external stakeholders 
May 2004 - Jun 2007

Tour manager

School Voyageurs

Responsible for the safe and effective leading of students and teachers, initiated interesting discussions appropriate to age groups, provided  information on the various sites of interest in an engaging way, and managed the many details of a group tour.

  • Led groups of students, teachers and parents on three to five-day educational trips to Ottawa, Montreal, Quebec City and Halifax
  • Communicated with suppliers and clients in both English and French on a regular basis 
  • Conducted age-appropriate educational tours by coach and on foot  
  • Assisted in the orientation and training of new tour managers
  • Made bookings, confirmed reservations, liaised with suppliers and mitigated issues to provide superior experiences to our trip guests
  • Created educational games and videos
  • Submitted weekly reports evaluating hotels, restaurants and attractions 
Jan 2007 - May 2007

Communications and marketing internship

Supported the public affairs team to increase the overall profile of Mount Sinai Hospital, research institute and foundation. Provided leadership to communication activities that conveyed Mount Sinai Hospital’s commitment to bright minds, big hearts and the best medicine to staff, volunteers and the broader public. 

  • Researched, wrote, proposed and implemented a communications plan in support of Mount Sinai Hospital's Diversity and Human Right's department. This plan enabled Mount Sinai to become the first hospital in Canada to conduct a workforce census
  • Collaborated with Mount Sinai Hospital's publicist and doctors to write and pitch a media release about a new placenta screening test developed by a team of Toronto researchers. The story was featured in national newspapers, medical magazines, web sites and television news broadcasts. The story made approximately 5.5 million media impressions
  • Arranged interviews for print and broadcast journalists with Mount Sinai Hospital staff and physicians in response to proactive and reactive media stories 
  • Wrote feature articles for Hospital News, Mount Sinai Hospital's Your Health Report magazine and articles for Mount Sinai Hospital's bi-weekly newsletter
  • Wrote speaking notes for Mount Sinai Hospital's President and Chief Executive Officer and letters on behalf of the President and Vice Presidents
Jan 2002 - Jun 2002

Co-operative education student

94.9 CHRW