Demand Generation and Events Associate
Planned, executed, and analyzed B2B demand generation and event marketing campaigns.
Managed client events, trade shows, conferences, seminars, and webinars across Eastern and Central geographies from inception through to ROI analysis.
Strategized with VP of Sales, District Managers, and Marketing Manager on programs to drive brand awareness and account acquisition.
Led implementation of and managed email and social media via Hubspot marketing automation platform, including client invites, sales emails, blog posts, Twitter posts, and follow up CTAs.
Created marketing strategy for AHEAD's annual technology summit, Looking AHEAD, increasing YOY attendance by 30%.
Developed annual event marketing budget, working with Partner Management Team to secure sponsorship and negotiate cost.
Implemented a marketing calendar and dashboard to report campaign metrics and KPIs