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Experience

September 2013March 2016

Demand Generation and Events Associate

AHEAD

Planned, executed, and analyzed B2B demand generation and event marketing campaigns.

Managed client events, trade shows, conferences, seminars, and webinars across Eastern and Central geographies from inception through to ROI analysis.

Strategized with VP of Sales, District Managers, and Marketing Manager on programs to drive brand awareness and account acquisition.

Led implementation of and managed email and social media via Hubspot marketing automation platform, including client invites, sales emails, blog posts, Twitter posts, and follow up CTAs.

Created marketing strategy for AHEAD's annual technology summit, Looking AHEAD, increasing YOY attendance by 30%.

Developed annual event marketing budget, working with Partner Management Team to secure sponsorship and negotiate cost.

Implemented a marketing calendar and dashboard to report campaign metrics and KPIs 

January 2012May 2013

Inside Sales Associate

Dyson

Developed & executed sector-specific and regional call campaigns to drive sales meetings.

Consistently achieved quarterly sales metrics, including monthly architect meetings, end user visits, and potential national accounts.

August 2009July 2011

Enrollment Recruiter

DeVry University

Conducted 100+ daily sales calls to interview prospective candidates, routinely meeting recruiting goals.

Led daily training of new hires including regulatory compliance and sales strategies.

May 2004August 2009

Operations Supervisor

Standard Parking at Midway International Airport

Education

Skills and Proficiencies

Cisco WebEx | Google Apps | Hubspot | LinkedIn Sales Navigator | Microsoft Office Suite | Salesforce.com