Consummate professional who will deliver cost-effective audience-targeted results by leveraging significant professional network and extensive business expertise. Can quickly find “True North” in challenging, uncertain and/or resource-constrained environments and can “turn on a dime.”
Interested in companies wishing to exceed expectations.
Growth-minded, solutions-focused, hands-on, customer-centric Marketing Executive with proven consumer and B2B marketing results. Integrated and direct marketing evangelist and diplomatic change manager. Strong strategic, tactical, guerilla marketing and creative capabilities. Leadership and marketing management experience. Track record of effectively managing departments and multi-functional teams in Fortune 100, private equity and non-profit organizations. Passionate about ROI and metrics. Deep understanding of the creative marketing mindset, marketing sciences and P&L / budgeting processes. Excellent interpersonal and communications skills with the ability to operate effectively at all levels and across all disciplines. Future goal of executive in national, global and lifecycle marketing. Available immediately. All relocation considered; Canadian and US citizenship.Excellent written, creative and verbal communication skills. Always strives to increase effectiveness of marketing programs via ROI analysis. An outstanding performance record in such diverse areas as:Strategic campaign planning & creation Competitive analysisDirect Marketing (Mail & E-mail) Vendor / Agency managementPrint, Broadcast & Web advertising Public and Media RelationsBranding, image and competitive positioning Customer Relationship and Database MarketingSearch engine marketing Sales Promotion
I've always called myself a "Marketing Guy." If I had a brand and logo, perhaps that would be my slogan. Measuring ROI is huge. Just because you're now using "new media" does not mean marketing fundamentals should be discarded. Customers' desires do not change.I'm a "right-brained creative analytical" guy (if you can fathom such a thing) who looks at a project several different ways. My first instinct is usually the correct one. I understand the P&L and budgeting, and come in under budget on projects --- most often with excellent cost-effective results.I'm a "doer," and often a "diplomatic fixer;" someone who gets things done and still gets a thrill out of customers actually buying something because of something I mailed to them, or an ad I placed. Most of my success has come from strategy, writing, how ideas are presented to the potential customer and the actual thoughts that somehow originate within the ether between my ears.I am a huge believer in that the brand should never outweigh the message, and that art should never win over copy. The mix has to be “just right.” And continually tested.I have solid ryttan, err, written and verbal communication skills, and a reputation for consistently producing cost-effective quality work.Call me when you recognize that marketing is not performing as planned. I provide everything from on-site business reviews to new creative to offer testing.
SpecialtiesAdvertising, Direct Marketing, Web Site Marketing and Search Optimization, Social Media Marketing, Business and Marketing Plans & Budgets.And, besides knowing every rule in hockey... Campaign creation, Competitive analysis, Direct Marketing (mail & email), Vendor / Agency management, Print, Broadcast & Web advertising, Consumer and Media Relations, Branding, Image and Competitive Positioning, Customer Relationship and Database Marketing, Search Engine Optimization, Sales Promotion