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Summary

Social media enthusiast
Social butterfly with great communication skills
Passionate about cooking, traveling, fashion, music and photography

Wanna know more about me? Check out my social profiles:
Instagram & Snapchat (@jonnylau89)
Twitter (@JonathanLau89)

Experienced in:  
- Social media and digital promotional/marketing campaigns
- Overall digital and social strategy planning for brands
- Campaign execution and management 
- Digital and social CRM
- Online community management
- Digital and social research analysis
- Social media straining 
- Digital and social outreach program
- Photo/video shooting and editing (basic)

Work experience

FOUNDER

DANCING NUTS
Feb 2017PRESENT

Homemade granola business.

Successfully launched my own homemade granola business in Kuala Lumpur. 

Regional marketing manager

Zanroo Malaysia 
AUG 2016present

Business and brand development through marketing and promotional activities.

My role includes:

- Lead generation and branding development across APAC by partnering and collaborating with advertising media publications 

- Branding collateral ideation and development for marketing activities across social and digital channels 

- Plan and oversee overall marketing budgets for APAC 

- New business development

- Regional account lead for consumer brands

Clients: L'OREAL Group and L'OCCITANE 

 

Social and Integrated Media Manager

essence Burson-Marsteller
Apr 2015AUG 2016

New business and brand development through online communication channels. 

My role includes:

- New business development by developing overall brand communication and strategy plans

- Manage client's retention rate

- Creative content ideation and development across all online channels for brands

- Develop digital and social CRM program for brands

- Digital and social campaign execution and management

- Digital and social outreach program for brands

- Month-to-month and campaign performance tracking and analysis for brands

Clients: Standard Chartered KL Marathon, Malaysia Communications and Multimedia Commission (MCMC), ILMU Education Group, SUNWAY Property, Expedia Malaysia, Fitness First and Turkey Tourism Board in Malaysia

Projects:

Fit For Fashion, Fitness First

Fit for Fashion is a reality TV show on StarWorld, aimed to inspire, motivate and transform contestants to become Fitness Inspirations. In conjunction with the reality TV show, an in-club activation was developed to recruit, train and transform 24 selected members across 12 Fitness First clubs in Malaysia

 

My role includes:

1. Campaign management and execution

2. Creative content production/development 

The Standard Chartered KL Marathon

The Standard Chartered KL Marathon is an annual running event which takes place in Kuala Lumpur. This event attracts 35,000 runners around the world. 

My role includes: 

1. Social channel and community management

2. Mini campaigns to keep online community engaged

3. Live coverage on social media during marathon

This project has won me an award in BEST IN CRISIS COMMUNICATION at the Asia-Pacific Excellence Award. 

 

The Strategic Teacher Education Programme (STEP), ILMU Education Group

The Strategic Teacher Education Programme (STEP) combines customised education programmes with real life work experience in leading private schools under the ILMU Education Group.

My role includes: 

1. Strategic campaign planning to launch STEP on digital and social.

2. The campaign received 400 scholarship submissions within 3 week. 

This project has won me two awards -  2016 SILVER FOR THE CORPORATE SOCIAL RESPONSIBILITY AWARD and 2016 GOLD FOR TECHNOLOGY AWARD at the Malaysian PR Awards. 

Social Media manager

agenda
nov 2014mar 2015

New business and brand development through online communication channels.

My role includes:

- New business development by developing overall brand communication and strategy plans

- Manage client's retention rate

- Creative content ideation and development across all online channels for brands

- Develop digital and social CRM program for brands

- Digital and social campaign execution and management

- Digital and social outreach program for brands

- Month-to-month and campaign performance tracking and analysis for brands


Clients: 

Colgate-Palmolive, PERMANIS Sandilands, Microsoft Nokia, MSIG Insurance, SURA KLCC Group

Social Media Manager

Leo Burnett
feb 2014sept 2014

New business and brand development through online communication channels. 

My role includes: 

- New business development by developing overall brand communication and strategy plans

- Creative content ideation and development across all online channels for brands

- Managing client's retention rate

- Developing digital and social CRM program for brands

- Digital and social campaign execution and management

- Digital and social outreach program for brands

- Month-to-month/campaign performance tracking and analysis for brands


Clients:

Petronas, TNB, Ministry of Youth and Sports, PMO, Nestle Kit-Kat and McDonald's.

Projects:

Fit Malaysia, KBS

The Ministry of Youth & Sports wanted to motivate Malaysians to practice healthy living with a goal to turn Malaysia into a sporting nation. 

Goals:

1. How do we launch a government-led initiative and drive participation by public? 

Approach:

1. 360 campaign approach including print, radio, digital channels, TV, display banner ads, OOH and social media takeover. 

My role includes: 

Strategically planning the overall look and feel, content and tabs on campaign microsite (www.fit.my). 

Results:

1. 95% sign-ups and turnout rate in all Fit Malaysia events.

Social Media Manager

Ogilvy & Mather
nov 2013jan 2014

Brand development through social media.

My role includes:

- New business development by developing overall brand communication and strategy plans

- Creative content ideation and development across all online channels for brands

- Develop digital and social CRM program for brands

- Digital and social campaign execution and management

- Digital and social outreach program for brands

- Month-to-month/campaign performance tracking and analysis for brands

Clients: Johnnie Walker and Guinness

Social Media Manager

Agenda
May 2013Oct 2013

Communication and brand development through social media marketing.

My role includes:

- New business development by developing overall brand communication and strategy plans

- Creative content ideation and development across all online channels for brands

- Develop digital and social CRM program for brands

- Digital and social campaign execution and management

- Digital and social outreach program for brands

- Month-to-month and campaign performance tracking and analysis for brands


Clients: Colgate-Palmolive, Permanis Sandilands, Microsoft Nokia, MSIG Insurance, Suria KLCC Group

Projects:

Revive Rev-Hunt

Revive Isotonic is carbonated isotonic drink which gives you the right amount of minerals to keep you hydrated. 

Goals:

1. Drive purchase consideration and increase sales

Approach:

1. Campaign activation touchpoints include radio and social media

Consumer participated in a hunt to find the Revive bottle with winning bottle cap.

Results:

1. 2% increase in sales

2. Number 1 trending hashtag in Malaysia during campaign period

Revive Rev-Chase

Revive Isotonic launches new Lime-Boost flavour in Malaysia. 

Goals:

1. Increase awareness for new Lime-Boost flavour

2. Drive purchase consideration and increase sales

Approach:

1. 360 campaign approach including print, radio, OOH, social media takeover and digital microsite

Consumers battled out in an online Revive game to be the number 1 scoring player in the 1 month campaign.

Results:

1. 1K daily game plays 

2. Revive Lime-Boost became the number 1 selling drink throughout the campaign period

Social Media Executive

Agenda
jan 2012apr 2013

Brand development through social media marketing management.

My role includes:

- Social channel management for brands 

- Monthly content development

- Social performance analysis

Clients: Colgate-Palmolive, Permanis Sandilands, Microsoft Nokia, MSIG Insurance, Suria KLCC Group

Projects:

Colgate Optic White

A new whitening toothpaste by Colgate-Palmolive  was set to be launched in Malaysia after positive reviews in US, UK, Europe and other SEA countries. The product claimed that it will give consumers one shade whiter teeth in just 1 week of using it. 

Goals: 

1. Increase awareness for the new Colgate Optic White product

2. Drive purchase consideration and increase sales

Approach:

1. 360 campaign approach including on-ground activation, social media takeover, display/banner ads, print , in-store and TV

2. Creative assets developed for social media takeover and social contest

Results:

1. 1K social media contest submission within 1 month

2. Number 1 product in Guardian for 3 months

Revive Rev-Cup 

Revive Isotonic is carbonated isotonic drink which gives you the right amount of minerals to keep you hydrated. 

Goals:

1. Drive purchase consideration and increase sales

Approach:

1. 360 campaign approach including social media takeover, print, radio and in-store 

2. 2-month social media photo contest submission with a different team each week

Results:

1. 3K photos submitted throughout campaign duration

2.60% increase in social media audience

3. 2% increase in sales 

Research Executive

MEC 
May 2011Nov 2011

Consumer insight /media consumption research and analysis.

My role includes:

- Develop a full understanding on research tools such as TGI, Touchpoints, Brand Watch, Nielsen Ad Dynamix, ComScore and Mintel

-  Develop qualitative research papers for brands

Education

Communications and media studies

loughborough university
20072010

United Kingdom

Foundation in business

bosworth independent college
20072007

United Kingdom

Awards

2016 Gold for Technology Award

Malaysian PR Awards
20152016

The Strategic Teacher Education Programme (STEP) combines customised education programmes with real life work experience in leading private schools under the ILMU Education Group. The campaign utilised a combination of social and digital strategy to attract and recruit potential candidates for the programme.

2016 Silver for The Corporate Social Responsibility Award

Malaysian PR Awards
20152016

The Strategic Teacher Education Programme (STEP) combines customised education programmes with real life work experience in leading private schools under the ILMU Education Group. The campaign utilised a combination of social and digital strategy to attract and recruit potential candidates for the programme.

Best in crisis communication

asia-pacific excellence awards
20142015

The Standard Chartered KL Marathon in Malaysia attracts 35,000 runners from around the world. In 2015, the event was hit by 3 crises; event date change, reinstatement of date and event cancellation. Despite 3 crises, the social and PR team managed to maintain positive sentiments and strong support from its main stakeholders - the running community.

Skills

wordpress

Website setup and management

adobe photoshop

Visual creation and photo editing