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Jonathan C. Hastings

Experienced- National Sales & Business Development Director

Work experience

Jan 2014Present

National Account Sales & Development Director

Tadin Herb & Tea Company (Los Angeles, CA)


  • Managing branded national sales including international retailers
  • Built & Managing network of brokers and consultant teams 
  • Managing national and regional specialty grocery distributors
  • Developing and executing sales and promotional strategies across multiple retail formats
  • Leading internal and external product development teams and product label design
  • Annual budget and forecasting for National Accounts Sales Department.  Slotting, Trade Spend, Promotional Calendar, etc.
  • Managing development of control branded products
  • Planning of industry trade show participation
  • Managing digital messaging and marketing content creation while following developed brand specific style guides 
  • Achieving sales targets for multiple retail channels 
  • Managing national sales team members
  • Ensuring consistency within a multi-brand portfolio
  • Providing direction & support to all departments and team members
  • Sourced and executed a CPG acquisition from a major publicly traded QSR in the West
Mar 2012Mar 2014

Brand Manager

Tadin Herb & Tea Company
Sep 2011Mar 2012

Sales and Operations Manager, California

Landcorp (Marriott International)
May 2009Sep 2009

Brand Management / CPG Marketing Intern

Jun 2007Oct 2008

Sales and Marketing Intern

Pyramid Hotel Group (Marriott International)


Sep 2006Dec 2010

Interdisciplinary Studies- Business Economics

University of California Riverside

Career Highlights

  • National FDM Account Management-  Walmart U.S., Walmart Mexico, H.E.Butt, Kroger, Publix, Albertsons/Safeway, Target, Walgreens, CVS, Sprouts, SEG, National and regional distributors.
  • National Alternate & Discount Channel Management- ROSS stores, TJX Companies, The Burlington Company, Dollar Tree / Family Dollar, 99 Cents Only, Regional discount chains
  • E-retail- Amazon, Vitacost, Puritan's Pride, Jet, Zulily
  • M&A- Sourced and executed a CPG brand acquisition with a major publicly traded QSR
  • Brand Development- Lifestyle Awareness Organic Products, Versana Organic Products, Tadin Premium Brand, Tesan Teas, Lefran Wellness, Talbott Tea Products.
  • Business Development-
  1. Branded sales expansion from regional to national distribution; Lifestyle Awareness & Tadin tea brands.
  2. Initial distribution penetration into Mexico
  • Hispanic Retail 360- Co-lecturer at 2014 conference; Social media strategy breakout session which included multiple topics: "Converting Social Media Fans into Sales;" "Hispanic Consumer Behavior in Digital Media;" "Developing a Targeted Social Media Campaign Across Multiple Outlets."
  • Hispanicize Nomination- Among three finalists (McDonalds and Farmers Insurance other two) for the "Best Hispanic Brand Facebook Fan Page Community," award at Hispanicize 2015.  Hispanicize is the largest annual Latino event for trendsetters and newsmakers in branded digital marketing.


Available upon request