Work History

Work History
Jan 2011 - Aug 2012

Director of Publisher Development and Publisher Operations

Zumobi, Inc.
Mar 2010 - Jan 2011

Senior Director of Business Development

Hachette Filipacchi Media

Part of a team that generated a 50% increase in traffic and 25% increase in incremental revenue from e-commerce initiatives, including the launch of a co-branded on-line store with ELLE.com and Rue La La, where editors from ELLE would curate sales and endorse certain items on sale in the co-branded store. I also launched a partnership between ELLE and the Style Coalition, a network of bloggers that doubled ELLE's traffic in Comscore.

Sep 2007 - Feb 2008

Vice President Business Development

Mdog

I signed deals with media companies to use the MDog mobile platform. Our clients included Forbes, The Wall Street Journal, Nielsen Business Media, Ziff-Davis and others.

Feb 2006 - Aug 2007

Director Business Development

Nielsen Business Media

Oversaw traffic and audience development efforts as well as launching e-commerce initiatives, and mobile initiatives for Billboard.com, TheHollywoodReporter.com and AdWeek.com

Apr 2004 - Aug 2005

AdSense Sales Representative

Google, Inc
Jan 2003 - May 2004

Account Executive

IndustryBrains

Sold contextually relevant text links featured on websites in the software development and telecom sector

Jan 2002 - Jan 2003

Marketing Associate

Smith Barney

Cold calling to schedule follow-up calls for brokers. Compiling marketing documents. Writing some promotional copy

Jan 1992 - Jan 1993

Marketing Associate

New Audiences

Write promotional copy for radio and print insertion to advertise the events. Coordinate details between New Audiences and the theaters where we held the concerts.

Education

Education
Sep 2001 - May 2003

Master of Business Administration, Honors Proram

BARUCH COLLEGE, Zicklin School of Business New
Aug 1988 - May 1992

BA

COLUMBIA UNIVERSITY in the City of New York
Sep 1984 - Jun 1988

Graduated

Central High School of Philadelphia