Part of a team that generated a 50% increase in traffic and 25% increase in incremental revenue from e-commerce initiatives, including the launch of a co-branded on-line store with ELLE.com and Rue La La, where editors from ELLE would curate sales and endorse certain items on sale in the co-branded store. I also launched a partnership between ELLE and the Style Coalition, a network of bloggers that doubled ELLE's traffic in Comscore.
I signed deals with media companies to use the MDog mobile platform. Our clients included Forbes, The Wall Street Journal, Nielsen Business Media, Ziff-Davis and others.
Oversaw traffic and audience development efforts as well as launching e-commerce initiatives, and mobile initiatives for Billboard.com, TheHollywoodReporter.com and AdWeek.com
Sold contextually relevant text links featured on websites in the software development and telecom sector
Cold calling to schedule follow-up calls for brokers. Compiling marketing documents. Writing some promotional copy
Write promotional copy for radio and print insertion to advertise the events. Coordinate details between New Audiences and the theaters where we held the concerts.