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Summary

Natural born creative with an analytical mind set. Innovative marketing strategist with over ten years of experience driving company initiatives to increase sales, business development, drive ROI, and develop corporate partnerships. 

 

−       Strategic business planning

− Integrated marketing

−    Lead generation

−       Project management

− Customer retention

− Collaborative  leadership

−       Data analysis and modeling

−       CRM marketing/strategy

−    Budget management

Work experience

April 2017Present

Manager, Retention and Loyalty

Wolters Kluwer
  • Increased overall customer retention rate by 10% within the first 30 days of customer experience program implementation.
  • Create and manage customer retention and loyalty programs to encourage sales, product loyalty, online engagement and product usage.
  • Develop strategic marketing plans, custom messaging and marketing materials for integrated marketing plans to retain customers with print, email, mobile, social media and website testing.
  • Implement operational direction with cross-functional teams and analyze program performance to achieve financial and business goals.
Sept. 2012Sept. 2016

Supervisor, Project Management

Russ Reid - Pasadena, CA
  •  Managed traffic management team, RFP/RFI development, annual/seasonal planning, budgets, and deliverables for marketing and branding integrated projects.
  • Led, executed and tracked marketing and branding strategies for multiple clients to assess, develop, and produce effective integrated campaigns and events.
  • Key contact for internal and external stakeholders, devising market strategies for fundraising, acquisition, CRM programs, and brand awareness campaigns.
  • Partnered with various internal departments, executive team members, agency partners and vendors to deliver marketing vehicles that drive positive results.
  • Managed RFP responses, marketing materials, email marketing, social media promotions, new website builds, and online awareness program development; analyzed data and made recommendations.
Jan. 2012Aug. 2012  

Manager, Direct Mail

Kovel/Fuller - Culver City, CA
  • Successfully managed $1.5M annual direct response marketing budget for nationally recognized mortgage and personal loan company.
  • Expanded integrated direct mail, email, and digital marketing projects to increase revenue; increased lead generation by leveraging new product offerings and expanding existing drivers.
  • Developed client marketing campaigns; conducted competitive analysis, industry research, data segmentation, and data hygiene process to strategize marketing plans.
  • Conducted client feedback sessions to analyze sales data, distribution information, business conditions, and competitive activity that may influence plan performance; directed analytics to ensure spend was optimized; managed budget and sales plans.
June 2010July 2011 

Marketing Manager, CRM

Jenny Craig - Carlsbad, CA
  • Increased return to active leads by 7% within seven months, reversing previous year's decline in former active clients.
  • Developed bilingual targeted North American branding and integrated marketing campaigns; recommend new strategies and tactical plans to maximize sales impact.
  • Directed photo shoot design for celebrities Sara Rue and Carrie Fisher for marketing collateral; researched competition, conducted focus group research, and followed celebrity weight journeys.
  • Implemented new product sampling strategy for corporate-owned and franchise store locations, as well as past customer recruitment campaigns and tools.
  • Developed and tracked annual CRM marketing budget; analyzed field feedback, sales data, past client data, and competitive activity that may influence plan performance.
  • Directed customized online CRM specific webpages, emails, and A/B testing to maximize online programs and bolster retail sales.
April 2007June 2011

Marketing Manager

Ingram Micro - Santa Ana, CA
  • Directed multiple marketing and communication campaigns for webinars and event recruitment, resulting in 30% revenue increase and 5-8% increase in engagement.
  • Managed new internal software procurement process including RFP development and presentations to executive team and other internal stakeholders.
  • Implemented new lead acquisition, demand generation, and CRM campaigns for target marketing strategy plans.
  • Executed integrated telemarketing, email, and webinar strategy and campaigns to drive sales for retail partners.
  • Managed all marketing analytics and new product promotions for email and webinar programs ensuring that marketing spend was optimized for companies like Cisco, Symantec, Microsoft, etc.
June 2005April 2007

Marketing Campaign Specialist

Lending Tree - Irvine, CA
  • Coordinated partner promotions, lead generation, new offers, and progress reporting; Worked closely with territory leaders and sales team to collaborate on sales goal.
  • Managed creative and operational direction for e-mail, online and direct mail strategy planning, scheduling, content, A/B testing, messaging, and promotional offers.

Education

20152016

M.B.A

Mount St. Mary's University
20022004

B.A

Howard University

Skills

SalesForce

Microsoft Office 

Microsoft Project

Prezi

Advantage/WebVantage

Mac and PC proficient

Awards, Leadership, and Community Involvement 

  • National Black MBA AssociationMember
  • Millennium Momentum Foundation, Volunteer and 12th Annual Opening Doors Awards, Recipient of the Distinguished Dinner Committee Members of Inspiration Award
  • Los Angeles Central Library Adult Literacy Center, Volunteer/Literacy Tutor
  • Los Angeles Mission, Marketing, Event, and Fundraising Volunteer
  • Russ Reid Community Life CommitteeCo-chairman
  • Step Up Women’s Network, Member
  • Ingram Micro Philanthropic CommitteeEvent Planner & Coordinator
  • Direct Marketing Association, Member
  • Orange County Fair Housing Council, Trained Mediator
  • National High School Forensics Academy and Tournament, Assistant Director
  • Susan G. Koman Foundation, Volunteer Event Host & Fundraiser