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Accomplished professional copywriter — well-versed in all aspects of marketing communicationsAnalytical, strategic thinker — able to define objectives, identify key audiences, devise targeted tactics, focus messaging and tailor voice to deliver compelling materials that get resultsImaginative, outside the box conceptualizer — creates campaign themes, headlines, product names, tag lines, slogans, etc. that are intriguing, apt and memorable

Versatilewritingstyle —provenexpertiseinallformatsandmedia:

  • Print:product-specificandimageadsforbothtradeandmass-marketpublications,directmail,newsletters,catalogs,saleskitsandothercollateral
  • Web:contentforInternet,IntranetandExtranetsites;interactiveproducttours,bannerads,e-mailmarketing,landingpages,onlinestore,viralvideo
  • Display:packaging,point-of-purchase,billboards,signage,boothgraphics
  • Electronic:TV,radio,multimedia,CD-ROM,PowerPoint

Motivated self-starter — works effectively with minimal supervision, comfortable handling multiple projects in a fast-paced environmentEnthusiastic team player — values collective creativity; collaborates well with clients, management, marketing directors, account execs, subject matter experts, graphic designers, web developers and other creative resources, media and productionStrong interpersonal skills — adept at client relations, presentations, interviews and brainstorming

Work experience

Mar 2008Present

Freelance Copywriter


Recent projects include: a variety of print ads, radio spots, direct mail and other collateral materials for financial services from Sovereign Bank; multiple concepts for a series of ads promoting the custom design, engineering and manufacturing capabilities of Saint-Gobain Performance Plastics to the medical device market

Jun 1999Mar 2008

Senior Creative Writer, Marketing

ETS (Educational Testing Service)
May 1990May 1999


Jan 1996Oct 1996

Senior Copywriter

Toltzis Communications, Inc
Oct 1985May 1990


ImageMakers International



Rider University

Writing Samples