John Titzer


Accomplished professional copywriter — well-versed in all aspects of marketing communicationsAnalytical, strategic thinker — able to define objectives, identify key audiences, devise targeted tactics, focus messaging and tailor voice to deliver compelling materials that get resultsImaginative, outside the box conceptualizer — creates campaign themes, headlines, product names, tag lines, slogans, etc. that are intriguing, apt and memorable

Versatilewritingstyle —provenexpertiseinallformatsandmedia:

  • Print:product-specificandimageadsforbothtradeandmass-marketpublications,directmail,newsletters,catalogs,saleskitsandothercollateral
  • Web:contentforInternet,IntranetandExtranetsites;interactiveproducttours,bannerads,e-mailmarketing,landingpages,onlinestore,viralvideo
  • Display:packaging,point-of-purchase,billboards,signage,boothgraphics
  • Electronic:TV,radio,multimedia,CD-ROM,PowerPoint

Motivated self-starter — works effectively with minimal supervision, comfortable handling multiple projects in a fast-paced environmentEnthusiastic team player — values collective creativity; collaborates well with clients, management, marketing directors, account execs, subject matter experts, graphic designers, web developers and other creative resources, media and productionStrong interpersonal skills — adept at client relations, presentations, interviews and brainstorming

Work experience

Work experience
Mar 2008 - Present

Freelance Copywriter


Recent projects include: a variety of print ads, radio spots, direct mail and other collateral materials for financial services from Sovereign Bank; multiple concepts for a series of ads promoting the custom design, engineering and manufacturing capabilities of Saint-Gobain Performance Plastics to the medical device market

Jun 1999 - Mar 2008

Senior Creative Writer, Marketing

ETS (Educational Testing Service)
May 1990 - May 1999


Jan 1996 - Oct 1996

Senior Copywriter

Toltzis Communications, Inc
Oct 1985 - May 1990


ImageMakers International




Rider University

Writing Samples