• Gaithersburg MD
John Sheeran

John Sheeran

Summary

An award-winning, versatile, creative and collaborative copywriter who believes his best work is yet to come. Adept at writing for diverse audiences across traditional and online media.

Full portfolio available at www.coroflot.com/johnsheeran.

Work History

Work History
May 2013 - Present

Senior Copywriter

Serves as lead copywriter for a wide range of client-specific communications materials that include print, television, outdoor, interactive and digital. Works closely with creative team members to determine the ideal conceptual direction and execution of branding and advertising campaigns.

Senior Writer, Editorial Services / Online Manager

Wrote online and offline content to enhance understanding of EGPAF’s expertise in HIV prevention, care and treatment. Collaborated with staff in 14 countries to cultivate content for internal and external use. Was responsible for upkeep of content on EGPAF website and intranet. Served as managing editor of online employee newsletter.

Jan 2002 - Sep 2010

Manager of Editorial Services / Senior Copywriter

Created messaging for internal and external audiences via corporate website, intranet, social media, marketing collateral, investor relations materials, press outreach and industry events. Served as managing editor of quarterly employee newsmagazine.

Jan 2001 - Aug 2001

Freelance Copywriter

Wrote, edited and proofread print, broadcast and collateral copy for local and regional nonprofit, hospitality, real estate, restaurant and IT organizations.

Commerce One/AppNet/NMP

Feb 1999 - Jan 2001

Senior Copywriter

Served in a progressively more responsible writing role for association and nonprofit clients as boutique web design firm NMP grew larger through two mergers.

Jun 1997 - Jan 1999

Copywriter

Created copy for recruitment and B2B advertising campaigns across print, broadcast and collateral media on behalf of several Fortune 500 clients.

Oct 1993 - Jan 1996

Media Buyer

Negotiated and purchased network and cable television commercial time. Analyzed network efficiencies versus client demographics. Maintained on-air inventory during campaign flighting. Prepared buy summaries, budget recaps and invoice packages.

Education

Education

101 The Ad School

Copywriting

(professional continuing education)

Awards

Silver People’s Telly Award, Outdoor/Environmental (2014)

Silver People’s Telly Award, In-Cinema/Non-Broadcast (2014)

Bronze People’s Telly Award, Other/Outdoor (2014)

PR News Platinum PR Award, PSA category (2014)

Affiliations

International Association of Business Communicators (IABC)

DC Ad Club

Advertising Club of Atlanta

Mensa