Played a key role in taking DemandTec from privately held start-up to a publicly traded company with amarket cap over $300 million. Built a $3 million/year business unit from the ground-up, including allhiring, strategic positioning, processes and tools. Transformed a reactive and non-revenue producingprofessional services operation into an A-list 10-person team representing technical and data-relatedcomponents of over 50 customer engagements and 50 billion data transactions/week.
Designed the processes and built the internal resources that enabled DemandTec to provide software andservices to the world's largest retailers. Interfaced with key client decision makers to clarify expectationsand requirements. Directed security policy for all customer data and consulted on the development ofinfrastructure and applications within DemandTec's Product Management group. Participated in new clientconsultations and developed on-boarding and integration plans.
- Liberated DemandTec's econometric modeling team from routine data transformation and validation by standardizing customer inputs and designing major components of the data warehouse.
- Designed and executed a major strategic shift in the company's data conversion infrastructure. Replaced existing ETL tool with an in-house Perl-based architecture built on Linux servers; an asset that has been a major competitive advantage in the market and opened the doors to client engagements representing $80+ million in annual revenue. Empowered DemandTec with a flexible and expandable internal system that eliminated over $500K in software/maintenance fees.
- Streamlined the initial implementation process by working with DemandTec's CFO to reconfigure the point of revenue recognition for client engagements. Reduced the revenue recognition wait time by 50% - 75% by securing income at the point of system availability.
Noteworthy Client Engagements: DemandTec
Walmart: Managed the pilot delivery and full rollout for DemandTec's largest client. Tasked with theintegration of all 4,000 Walmart and 400 Sam's Club locations in the US, DemandTec's largestimplementation by a factor of three. The successful US implementations enabled DemandTec to winfurther business in Canada, Mexico, China and Japan.
Target: Established data services across 1,800 stores from over 500 unique categories. This was thefirst customer that DemandTec served of this size, and required the creation of entirely new processesand project workflows. Delivered within 12 months.
Best Buy: Coordinated significant dialog between business, third-party consultants and IT leadership inthe delivery of this complex price optimization project. Empowered Best Buy with the ability toeffectively study market segmentation and focus on high value customers.
Safeway: Delivered full scale software integration that maintained DemandTec's largest grocerycustomer across 1,800+ stores in the US and Canada. Designed an 11 database structure that enabledSafeway to optimize retail strategies based on the unique requirements of a given division.
Procter & Gamble: Implemented DemandTec's first multi-category consumer products client. Thisengagement required re-configuring the data model and implementing a completely new delivery method.