Summary

Experienced business & technology executive with a background in marketing analytics, social media ROI, business intelligence, and data management using cloud architectures. Strong entrepreneurial spirit with an emphasis on building start-up companies from inception to profitable, sustainable enterprises. Outstanding history of hiring, managing, and developing technical staff as well as managing customer relationships. Real-world experience in consulting/professional services, product management, and business development.

Work History

Work History
Oct 2011 - Present

Partner | VP, Data & Products

Marketing Productivity Group

As a Partner, active in all facets of growing the company into a commercially viable software enterprisewithout obtaining external funding. Responsibilities include defining go-to-market strategies, businessdevelopment, establishing and sustaining partnerships, marketing/PR, client engagement, and communityoutreach. Intensely focused on helping the market understand the value of the company's distinctapproach to marketing measurement and social media ROI.

As the VP of Data & Products, responsible for designing and building the platform and applicationsnecessary to transform the business from a consulting-based model to a true software company. Activitiesinclude following emerging technology trends, defining the vision for the company's product offerings,deciding on the key architectural components, evaluating tools and vendors, negotiating contracts, coreproduct management, and other application development tasks. Also heavily involved in scoping andimplementing various IT initiatives.

Aug 2011 - Present

Founder & Owner

Libra Insights, LLC

Libra Insights provides marketing and search engine optimization (SEO) consulting for small and medium business. Libra Insights also provides insights and industry analysis for major brands and investment companies looking to understand price optimization, marketing mix modeling, and predictive analytics for retailers and CPG companies.

Jul 2001 - Apr 2010

Sr. Director, Integration Services

DemandTec, Inc. (now an IBM company)

Played a key role in taking DemandTec from privately held start-up to a publicly traded company with amarket cap over $300 million. Built a $3 million/year business unit from the ground-up, including allhiring, strategic positioning, processes and tools. Transformed a reactive and non-revenue producingprofessional services operation into an A-list 10-person team representing technical and data-relatedcomponents of over 50 customer engagements and 50 billion data transactions/week.

Designed the processes and built the internal resources that enabled DemandTec to provide software andservices to the world's largest retailers. Interfaced with key client decision makers to clarify expectationsand requirements. Directed security policy for all customer data and consulted on the development ofinfrastructure and applications within DemandTec's Product Management group. Participated in new clientconsultations and developed on-boarding and integration plans.

  • Liberated DemandTec's econometric modeling team from routine data transformation and validation by standardizing customer inputs and designing major components of the data warehouse.
  • Designed and executed a major strategic shift in the company's data conversion infrastructure. Replaced existing ETL tool with an in-house Perl-based architecture built on Linux servers; an asset that has been a major competitive advantage in the market and opened the doors to client engagements representing $80+ million in annual revenue. Empowered DemandTec with a flexible and expandable internal system that eliminated over $500K in software/maintenance fees.
  • Streamlined the initial implementation process by working with DemandTec's CFO to reconfigure the point of revenue recognition for client engagements. Reduced the revenue recognition wait time by 50% - 75% by securing income at the point of system availability.

Noteworthy Client Engagements: DemandTec

Walmart: Managed the pilot delivery and full rollout for DemandTec's largest client. Tasked with theintegration of all 4,000 Walmart and 400 Sam's Club locations in the US, DemandTec's largestimplementation by a factor of three. The successful US implementations enabled DemandTec to winfurther business in Canada, Mexico, China and Japan.

Target: Established data services across 1,800 stores from over 500 unique categories. This was thefirst customer that DemandTec served of this size, and required the creation of entirely new processesand project workflows. Delivered within 12 months.

Best Buy: Coordinated significant dialog between business, third-party consultants and IT leadership inthe delivery of this complex price optimization project. Empowered Best Buy with the ability toeffectively study market segmentation and focus on high value customers.

Safeway: Delivered full scale software integration that maintained DemandTec's largest grocerycustomer across 1,800+ stores in the US and Canada. Designed an 11 database structure that enabledSafeway to optimize retail strategies based on the unique requirements of a given division.

Procter & Gamble: Implemented DemandTec's first multi-category consumer products client. Thisengagement required re-configuring the data model and implementing a completely new delivery method.

Dec 2000 - Apr 2001

Alliances Technical Manager

Black Pearl Software

Tasked with leading technical business development and creating new markets for Black Pearl’s KnowledgeBroker product. Supported the technical evaluation of partner products. Conducted training on BlackPearl software for system integrators.

Mar 2000 - Sep 2000

Partner Integration Manager

Redladder

Led technical business development through the rapid growth of this innovative construction biddingsoftware company. Provided technical expertise in the research and negotiation phases of partnerrelationships. Managed the implementation of partner products into the Redladder website working withEngineering and QA departments. Assisted the product marketing team in the definition of the Redladderproduct and in the development of new features.

Jul 1997 - Feb 2000

Consultant

Accenture

Participated in major client engagements through Accenture's technology consulting practice.

Noteworthy Client Engagements: Accenture

Gateway, Inc: Created a first-of-its-kind e-commerce interface for the configuration and purchase ofconsumer computer systems. Designed, built and tested a system that converted seven million legacycustomer records into a custom Oracle database. Drafted detailed work plans for conversion process.Worked directly with client to verify requirements and to manage expectations. Coordinated third-partyvendors to ensure on-time delivery, adequate performance, and on-site software support.

Robert Half International: Designed, built, tested and implemented a system that integratedcustomer and financial data between a custom front-end database and a PeopleSoft back-end database.Teamed with client to address functional specifications and assist in supporting the installed application.Facilitated client and independent contractor training sessions.

Education

Education
Sep 1993 - Jun 1997

Bachelor's of Science in Commerce

Santa Clara University
  • University Honors Program
  • National Merit Scholar
  • Beta Gamma Sigma national honors society
  • Vice President and Director of Public Relations, Sigma Pi fraternity

Skills

Skills

Hiring/developing teams

At DemandTec I built the Integration Services team from the ground up, hiring every resource and eventually having a team of 10 people when left. The resources were geographically spread out: some in HQ, some working from home in the U.S., and one working from home in the UK. I was able to develop several resources on my team into high performers within the company: 2 became Managers/Sr. Managers, 1 became a Director, and one became a VP.

Certifications

Certifications
Jul 2011 - Jan 2013

Google Analytics Individual Qualification (IQ)

Google