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An inventive, resourceful, and versatile Marketing & Development Vice President w/20+ years in companies ranging in size from startup to Fortune 500. Experienced in all facets of marketing management globally, with primary talents in the design and implementation of creative solutions to market challenges, while exceeding growth, profit, and revenue targets each year. Adept at simplifying complex products/services (primarily in the sciences, engineering, education and technology) by working across teams/organization to thoroughly understand customer needs. Master of data analytics and research, with a keen ability to make results relevant and actionable to drive business goals. 

Work History

Jun 2013Present

Executive Director

Analyticas LLC

Advisor/marketing research consultant to a number of investment, consulting and management firms who require a deep understanding of markets & companies to drive their own investment/management objectives.  Organically built a clientele of 30+ elite organizations, including Goldman Sachs, AXA/AllianceBernstein, McKinsey & Company, The Parthenon Group, Oaktree, Och-Ziff, Cengage Learning, and Glenview Capital.

Currently providing guidance for a number of startup companies across the digital space, analyzing marketing tactics, competitive analyses, product positioning & timing, market development, web analytics and pricing/revenue modeling. Services expand across advertising, SEO and mobile models, Web code analysis and reorganization, page optimization, keyword/phrase research, content generation, editorial planning, link generation and affiliate linking, syndication, commerce analysis, and metadata development, utilizing WordPress, Joomla!, Drupal, and other content management systems. Working knowledge of code principles in .NET, Java, Python and JavaScript, providing a bridge between developers and customers.

Dec 2005Jun 2013

Vice President, Global Marketing & Merchandising

Pearson PLC

Overhauled international sales, merchandising, marketing and major account activities/strategies for professional portfolio in excess of 2000 products ($30m+), in a matrix structure across 70 worldwide offices (400+ indirect staff).

  • Transformed international strategy, focus, and distribution— exceeded targets & grew ex-US professional sales to 1/3 of total professional business. Consistently surpassed organizational goals and gained market share in most international regions. Delivered 27%-40% of professional groups total operating profits.

Reshaped domestic online category/buying and sales programs for educational offerings ($85m), opening non-traditional channels and new markets through deep data analysis and predictive modeling. Lead organization-wide changes to pricing methodologies and value quantification, impacting more than $2b in revenue.

  • Analyzed & modeled merchandising/buying tactics for major accounts and recommended lifecycle buying & inventory changes, yielding increases of 144% ($65m incremental) for primary education titles.
Jul 2001Dec 2005

Vice President & Director of Product Marketing, Retail/Higher Education Channel Marketing

Pearson PLC

Spearheaded & consolidated channel marketing activities across 11 disparate business units, increasing top line sales ($57m+) in two years of managing purchases, modeling and merchandising. Decreased inventory returns by 45%+ and increased market share to 85%+ in seven accounts (category management). Through innovative sell-through oriented marketing programs, reduced merchandising advertising expenditures by 72% (‚$5.8m).

Also provided product marketing direction for two fledgling operations—Financial Times Publishing (professional finance/investing), and Pi Press (life sciences)—growing revenues from $1.5m to $8.5m in three years.

  • Co-architect of Wharton School Publishing, a co-publishing agreement with the Wharton School (University of Pennsylvania). Exceeded 1st year targets by 331% through media exposure, online content distribution, and integrated marketing communication across Wharton’s worldwide network.
Jan 2000Jul 2001

VP, Online Product Development

Aprimo Inc

Orchestrated, implemented, & integrated the internet marketplace extension of Aprimo’s SaaS Marketing Suite (mx.aprimo), providing real-time access to suppliers of various marketing items and services and a transactional exchange to purchase them inside the marketing suite.

  • Devised and formulated the plan for building a marketing exchange that was integrated within and accessible alongside various campaign management tools in Aprimo’s software, including case studies, pricing methodologies, sales/marketing plans, then secured $1m in funding from the organization’s investors.  
  • Launched with 11 corporate participants, creating a product selection surpassing 22,000.
Oct 1996Jan 2000

Publisher, Director of New Media

Macmillan USA (Simon & Schuster)

Award-winning, business unit owner w/full P&L accountability, unifying the creation & release of over 350 consumer, technical & design products per year, generating $59m+ in revenue. Doubled output & re-launched 4 of the industry’s most successful brands, driving sales increases of ~26.8%.  Reorganized web operation, increasing subscriber reach to 1m+ unique visitors/month, and integrated marketing, product management and sales the Linux software and content category, garnering sales of $7.5m in the first year and market share of ~55%.

  • Published seven $1m+ titles, as well as numerous support materials “day and date” with major software manufacturers such as Microsoft, Cisco, and Adobe Systems. Secured official partnerships with Red Hat, Pantone, Sprint, Adobe, Microsoft, and US Robotics, generating $11m in sales (9m units) in 15 months.