Digital and Social Media Manager
We made the decision to get serious about content marketing a little more than a year ago. Happily for me, I was charged with making it happen. Despite the expectation that it would take some time for results to manifest themselves, we saw a 60% website traffic increase in year one. More importantly, qualified inbound leads were up by 400%. Content works when it's done right.
I oversee a talented team of two web designers, two video magicians, two writers, and one hybrid photographer/videographer. I have been handed the keys to our company's voice, culture, and messaging hierarchy. We have the largest social media following, the highest blog engagement rates, and the most knowledgeable customer base in our market. Most importantly, the head-start we've gotten all but ensures that we are positioned for rapid and sustainable growth over the next several years.