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Work experience

Chief Marketing Officer

eBoost Consulting

Chief Strategy Officer


Strategy by organizational design.  Constructed the elements of an organization built for economy of movement.  Relied on Kaizen management principles, heavy sales and marketing emphasis to improve gross margin and velocity of inventory turn.  Turnaround complete at 300% increase in valuation.


Chief Marketing Strategist


Marketing as a transformational engine.  Radical approach to product strategy, highlighted by 6 vertical launches.


Aug 1999Jun 2002


University of California, San Diego



1st generation Asian American with a 1st generation Asian American business philosophy to prove it. 

I am Chief Marketing Officer of eBoost Consulting, a digital marketing consulting and training firm, based in San Diego, CA.  Previously, I was Chief Strategy Officer for two successful startups and was home grown in the Whole Foods Market marketing department. 

I am a frequent lecturer on strategic thinking for marketing leaders and conduct presentations and workshops for executive training and continuing education.  I love mentoring college students and the next generation of business leaders.


Philosophy, history, innovative thinking, creative concepts, art, muay thai, cooking, coffee, basketball (lakers), changing the world