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Work experience

Jan 1996Present


National Tour Integrated Resources, Inc


Aug 1977Jun 1980


University Of New Mexico


While studying business at the University of New Mexico, Johnny Capels indirectly became interested in mobile marketing. His father, the chief mechanic for Sprint Car and Indy Car racer Al Unser, brought his son to the racetrack during college breaks. While there, Capels began to appreciate the importance of sponsorship promotions and brand awareness, and the creativity involved in multimedia presentation. Utilizing his business degree, he aided many racing teams and drivers with their promotional needs before joining New Beginnings Venture, an Irvine, California, business specializing in road-show promotions. After four years, Johnny Capels left to form National Tour Integrated Resources, Inc. Based in Rancho Santa Margarita in California, National Tour Integrated Resources, Inc., handles the mobile advertising needs of many Fortune 500 companies. Over the past 16 years, Johnny Capels transformed the nascent entity into one of the top 100 promotional agencies in the United States, working with such clients as the Walt Disney Company, Newell Rubbermaid, The BMW Group, and SiriusXM, among others. Under the advertising-award-winning Johnny Capels, National Tour Integrated Resources, Inc., earned $20 million in gross sales within 3 years.With over 100 tractor-trailers under his purview, COO, President, and CEO Johnny Capels develops exhibits and road shows that raise brand awareness and inspire brand loyalty. Several of these events have an interactive component, such as samples and demonstrations. Capels stays current with social media to keep attendees abreast of his clients’ latest offerings. Additionally, he remains connected with his auto racing past by helping NASCAR highlight some of its sponsorship deals, such as the one with Sprint Nextel Corporation. When not working, Johnny Capels enjoys golf and rugby. In philanthropic matters, he contributes to Barium Springs Home for Children, Harvest Ministries, Heartlight Ministries, and Fred Jordan Missions.                           


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