about me

For the past 22 years, I've worked at and owned ad agencies large and small. I love great brands (large & small) and I love tinkering with the total mix of powerful ways to build them today. Social media, web 2.0 (or whatever you choose to call it) is fueling conversation, collaboration and innovation ... collapsing distance between brands and the people who love them – inside and outside of organizations.

Uniquely blending culture, brand and tech, I co-created frank in 2005 to deliver employee engagement and marketing services that drive business results through internal and external social media campaigns. We do it for a lot of great clients (see frank below).

And we do it with our own 2.0 products and services:

+ strategic and creative consulting which celebrates and supports all types of employee engagement initiatives: ERP implementations, M&As, new workspace environments, business reinvention: areyoufrank.com

+ free frankFILES and an ever-expanding mix of frankospheric posters, mugs and more for insights and inspiration

+ an internal collaboration portal for companies that need to inspire employee education, engagement and action based on specific sustainability goals: EcoHive.com+ evolution through vacation: an amazing way to transform vacation energy into everyday energy

+Toe Jam and The Toenail Fairies: a gross, graphic novel I wrote and self-published for passive readers in grades 2 - 6

frank's bottom line? Today's great brands shine from the inside out: leaders, managers, employees, products / services, marketing all aligned and co-creating new opportunities with their best customers and business partners.

Those are type of brands we love to help build!

what gets me up in the morning

I love to bend, twist and shape 2.0 technology to deliver creative, integrated marketing results that hit real  business imperatives – inside and outside of organizations.

I love to collaborate with and inspire innovative, accountable people passionate about more effective, efficient, exhilarating ways of shipping great ideas.

I love to stay in process with my own personal transformation – staying unattached to "right" and "wrong" – staying open to new possibilities and fresh strategies.

Work History

Work History
Jun 2005 - Present

co-founder, partnership development leader

frank, Minneapolis, MN

Leadership consulting company delivering authentic branding and organizational courage through social media.

Our clients include:

+ PepsiCo

+ Endura Financial

+ Burns Engineering

+ Medtronic

+ American Medical Systems

+ ING Financial

+ Hearth Connection

+ Give Us Wings

+ Cargill

+ GE

+ Cox Enterprises

2002 - 2005

marketing director

ChartHouse Learning, Burnsville, MN

Wow! A turning point in my career in so many ways:

+ I lead the global re-branding of The FISH! Philosophy with so many talented folks, many of whom are still great friends today

+ I lead the successful, U.S. launch of the product extension, FISH! For Schools, with so many more amazing people – including educators, teachers and students alike

+ I started my first blog, The Carrot, and continued my personal 2.0 marketing transformation

+ I met and learned so much from a completely new group of effective, creative, optimistic, passionate professionals – those in the world of Organizational Development – including one of my future business partners, Jacqueline Prescott

+ I was working at Charthouse when I drew up the napkin vision for frank at McSorely's in NYC

Never mind my career: those were among three of the most powerful years of my life!

2000 - 2002

CODE50 co-founder, VP of business development

Colle+McVoy, Minneapolis, MN

In the past 10 years I focused on marketing to consumers 50 and better, I've specialized in the industries of health and well-being, retirement communities, financial services and travel and tourism, including work for Medtronic, Sag Harbor, Turkish Tourist Office and Waters of Vermilion - a maintenance-free community of luxury cabins on Lake Vermilion in Northern Minnesota.

I also published several articles on mature marketing (including a chapter on U.S. Seasoned Travelers to be published in a new Boomer Marketing book in early 2003), earned many Gold and Silver Mature Media Awards. My colleagues at CODE50 and Sandcastle were also frequent speakers at corporations and national marketing conferences, including:

+ American Express+ Aruba Certified Travel Agent Conference+ General Mills+ Health & Beauty Global Expo+ Institute for International Research+ Johnson & Johnson/Merck+ Kraft Foods+ New York Office on Aging+ Strategic Research Institute+ World Affairs Council

My work has also captured the attention of the trade and consumer media with feature stories appearing in American Demographics, Minneapolis Star/Tribune, New York Times, PROMO Magazine, St. Paul Pioneer Press and Twin Cities Business Monthly.

1996 - 2000

co-founder, business development leader

Sandcastle Group, Minneapolis, MN

In 1995, I co-founded The Sandcastle Group: a full-service advertising agency specializing in leading-edge Baby Boomers - consumers aged 50 and better. It was at Sandcastle that I co-created proprietary research methodologies named BAMBI and SAGE to gain deep, qualitative insights into mature consumers.

For example, I conceived of sending Sandcastle staff and clients to The AgeGame at University of Minnesota to be sensitized to what it's like being an older member of our society. I also helped draft Sandcastle's Mature Excitement themes: a proprietary group of principles proven to more successfully resonate with and compel mature consumers to take the next step with an advertiser's product or service.

Our Sandcastle clients included:

+ AdvoLife

+ American Express

+ Choice Hotels

+ Jones Harrison Residence

+ Medica Health Plans

+ Minnesota Department of Health

+ Minneapolis Public Schools

+ Omron Health

+ Sageport

+ Starkey Hearing Aids

+ United Health Group


After growing Sandcastle to a staff of 15 and several million in revenues in 5 years, we sold the agency to MDC, being folded into Colle+McVoy in 2000 and renaming it CODE50.

1993 - 1996

senior copywriter

Chuck Ruhr / Lee Riley Advertising

I moved to Minnesota in 1990 to work at Lee & Riley Micromarketing and Chuck Ruhr Advertising as senior copywriter creating print, direct mail and radio advertising for clients that included:

+ Toro

+ Target


+ Jennie-O

+ Hormel

+ Pannekoken Restaurants


+ March of Dimes

+ Cellular 2000

+ Minnesota Chore Corps – an information and referral network designed to help seniors live as independently as possible for as long as possible.

1990 - 1993


McCann Erickson, Toronto, Ontario

Copywriter on print, radio and TV advertising for brands including:

+ Coca-Cola

+ Mennen

+ Goodyear

+ General Motors

1988 - 1990


Ross Roy Advertising, Windsor, Ontario

Junior writer focused on marketing, advertising, collateral and brochures for Chrysler Canada.

more places we should connect


1984 - 1987


York University, Toronto, Ontario

my personal passion projects