John Mc Williams

John Mc Williams

Objective

Corporate Strategy, Financial and Marketing Analysis Professional with 10+ years of experience at PBS, Radio One, Comcast Spotlight and Clear Channel Media + Entertainment, firms ranging from $1M to $3B in annual revenues.  Developed and made executive presentations to C-level and senior level officers.  Managed teams of up to 15 people in various projects that have led to marketing, financial and operational improvements at 6 different companies.  Utilized analytical skills to develop operational, financial, sales, marketing and external competitive intelligence to produce incremental multi-million dollar cost savings or revenue gains.  BA, Dartmouth College.  MBA, Kellogg School of Management, Northwestern University.

Work History

Work History
Oct 2009 - Aug 2013

Senior Associate, Strategic Initiatives

Clear Channel Media + Entertainment

  • Led the analytical reporting and generated best practice information sharing among executives for a $40M sales re-engineering project.  Analytical reporting led to changes in project that resulted in a 20% increase in revenue from the project’s affected salespeople.  Managed a team of 1 junior analyst and 1 co-worker on the project.
  • Managed the design and implementation of a cloud-based, automated, analytical dashboard reporting system, which gauged audience listenership performance for 650+ radio stations.  Analysis utilizing the dashboard reporting led to at least a 10% gain in audience listenership on 6 stations from 2010 to 2012.
  • Examined the dynamics of Clear Channel’s competition in the radio industry, producing 5 key insights on the Citadel-Cumulus merger’s impact on Clear Channel’s revenue and listenership position.  Presented those insights to senior and executive management.
  • Built marketing intelligence on Clear Channel's 8 largest radio demographic groups through analysis of market research data and utilized that intelligence to develop company wide sales proposal templates to showcase Clear Channel's marketing strength across those groups. 
  • Oversaw a 3 person team to develop a strategic plan for operational improvements to Clear Channel’s $15M Jingle Ball Concert series. 
Jun 2009 - Aug 2009

Independent Consultant, Social Media Marketing

GetSTDTested.com

  • Devised an online social media marketing plan for GetSTDTested.com’s innovative at-home STD testing products, utilizing viral marketing on 5+ social media channels. 
Jun 2008 - Aug 2008

Strategy and Business Development Associate, PBS Ventures (Summer MBA Internship)

http://www.pbs.org
  • Developed 3 key strategic initiatives for PBS to enable its successful entry into the on-line video streaming space after performing a benchmarking analysis on PBS's competitor efforts with on-line video streaming. Presented those initiatives to senior and executive management.
  • Derived 2 content introduction strategies to boost revenue for download-to-own PBS content through an analytical assessment of Apple iTunes' sales data for 23 PBS programs.
Apr 2006 - Aug 2007

Business Analyst

http://www.comcastspotlight.com
  • Created and led a coalition of 10 employees to enhance customer service for advertisers, producing a 20% increase in customer refund returns.
  • Identified $1.1M in cost savings to the company and supervised a group of three employees to implement several strategic actions to realize those cost savings.
  • Directed $90M dollars annually in accounting activity for the Comcast's cable ad sales operation.
  • Supervised the month-end accounting process, achieving a 1st place finish for the Atlanta division in exhibiting financial reporting excellence in comparison to the other 25 southeast divisions.
Nov 2004 - Mar 2006

Business Manager

http://www.bbgi.com
  • Established and led a team of four station managers to produce a $1.4M 2006 operational budget for two AM radio stations, and defended this budget to the corporate office. Budget was approved with less than 4% alteration to revenue and expenditure figures.
  • Developed a commercial inventory management tool and trained four salespeople to efficiently manage commercial placement and price with my tool, increasing station revenue by 5% and reducing missed commercial spots.
  • Managed all accounting and financial transactions for an $8M dollar radio company. Influenced 15 employees to improve the fidelity of the radio company's financial operations.
Dec 2000 - Nov 2004

Assistant Business Manager

http://www.radio-one.com
  • Pioneered a standardized, electronic revenue recognition procedure and trained Radio One Corporate and affiliates on the method, making it the standard practice at all of Radio One's 66 radio stations.
  • Analyzed $36M dollars annually in accounting and financial transactions for four FM radio stations.
Jul 1999 - Dec 2000

Sales Assistant

http://www.radio-one.com
  • Facilitated the marketing of two major market FM radio stations to potential advertisers by designing marketing proposals and performing advertiser research.
  • Increased Atlanta's revenue by $2.7M by developing sales pitches and strategy for sales staff to secure advertising business from McDonald's, Courvoisier Cognac and Pepsi.

Education

Education
Aug 2007 - Jun 2009

M.B.A.

http://www.kellogg.northwestern.edu
  • Intended majors in Entrepreneurship and Innovation, Management and Organizations and Media Management.
  • Marketing Director for the 22nd Annual Black Management Association Conference and the 3rd Annual Media and Entertainment Symposium.
  • Independent Research Project on marketing plan for the Ultimate Fighting Championship, developing three market research strategies to improve the organization's marketability.
  • Entrepreneurship Tutor in the National Football League Entrepreneurship Program.
  • Dean's List Honors. Active member of the Media and Entertainment Club and Sports Business Club.
Sep 1995 - Jun 1999

B.A.

http://www.dartmouth.edu
  • Urban Music Director, Disc Jockey and Production Assistant for Dartmouth College Radio.
  • Features Editor and Writer for the Dartmouth Review, an independent, student-run newspaper.
  • Campus Coordinator for MTV's Rock The Vote Campaign; led 20 student volunteers to register 500 Dartmouth students to vote in the 1996 presidential campaign.

Skills

Skills

Strategic Planning

Ad Sales Planning and Development

Financial Management

Statistical Analysis (Regression)

Business Plan Generation and Presentation

Business Development/Strategic Planning

Accounting

Financial Statement Analysis

PowerPoint slide creation and presentation

Excel Modeling

Financial Modeling