John Kaiser

John Kaiser

Career Accomplishments

Trend Consulting Group

  • Developed and established a marketing services consultancy for technology organizations
  • Assisted both large and small organizations to increase revenues and market share
  • Combined deep industry knowledge with practical solutions to marketng challenges

NICE Systems, Inc.

  • Increased revenues 28% through sales efforts with Avaya.
  • Yielded several new products by leading joint product development efforts with Avaya.
  • Aligned marketing efforts worldwide by creating a global forum.
  • Unified NICE’s communications across various business units and communicated its value proposition by leading a major rebranding effort.

Dictaphone Corporation

  • Developed and executed strategy for the Communications Recording Solutions (CRS) division to re-enter the contact center market after two previously failed attempts.
  • Received the Product of the Year Award from Customer Inter@ctions Solutions magazine in 2004 and Internet Telephone magazine in 2004 and 2005.
  • Participated in the sale of the CRS division to NICE systems and managed the transitional activities.
Verint Systems, Inc.
  • Completed overhaul of corporate messaging and image by managing corporate name change and rebranding prior to NASDAQ IPO.
  • Presented all business units as a single entity by developing new messaging and a new marketing strategy.
etalk Corporation
  • Grew product revenues 100% in one year by managing vertically integrated business unit.
  • Closed numerous $1+ million national accounts by directing sales support efforts.
Perimeter Technology, Inc.
  • Produced an Automatic Call Distribution Management Information System and a Workforce Management product yielding $3.2 million in revenue in first year.
  • Recruited to establish U.S. subsidiary and grew company from start to $10 million in revenue in four years; achieved profitability in three years of operation.
  • Achieved $2 million savings in outside purchases in first two years by directing acquisition activities with software component supplier.
  • Permeated Canadian market, creating $625,000 in revenue in first two years.


Technology Marketing ~ Product Management ~ Business Development

Award winning, seasoned Executive with experience in marketing telecommunications, contact centers, and enterprise software technologies. Demonstrated leader with the ability to direct overall marketing strategies and direction.Adept at solving real business problems, negotiating business opportunities, and implementing innovative solutions.Proven success in product development and marketing.Strong product management and technical skills. Background in initial public offerings (IPO), acquisitions, and leveraged buyouts (LBO).Highly rated industry speaker and experienced company spokesperson.Interviewed on CNBC Taskforce

  • Innovative Strategies
  • Spokesperson
  • Senior Executive
  • Negotiations
  • Client Relations
  • Product Development
  • Telecommunications
  • Market Research
  • Analyst Relations

Work History

Work History


Perimeter Technology, Inc. is an innovative software development company providing communication solutions to call centers worldwide.

  • Established strategic marketing, development, and distribution agreements with Northern Telecom and Regional Bell Operating companies.
  • Negotiated and established product distribution in multiple telecommunication companies including seven Regional Bell Operating Companies, GTE, and other independent companies.
  • Created joint venture company with Northern Telecom resulting in revenues in excess of$35 Million.
  • Lead new product launch into European markets by serving as Global Marketing Vice President.
  • Created strategic plan for future growth and structure of the Callscan Group.
2008 - Present


Trend Consulting Group

TREND CONSULTING GROUP, Mastic Beach, NY2008 - Present

Trend Consulting is a consulting services firm specializing in advising and assisting manufacturers, distributors, service providers and software developers in the telecommunications, contact center, CRM, and related technology markets.

Representative client engagements:

  • Strategic review of product line content, positioning, go to market strategy and marketing messages for a leading SaaS supplier in the contact center market. Recommendations adopted as a total re-branding and product line re-positioning.
  • Development of a strategic partner program and implementation of a supporting CRM system for a call center membership organization. Partner program activity experienced a major increase based on this work.
  • Creation of a U.S. channel and distribution plan including training and channel collateral for a software development organization.
  • Research and development of a go to market strategy and tactical plan for a management tools vendor seeking to enter the contact center market.

2005 - 2008

Vice President Contact Center & Enterprise Markets

NICE Systems is the world’s leader in providing solutions for the capture, storage, retrieval and analysis of customer interactions for contact centers.In 2007, NICE Systems, Inc .revenues were $500+ million.

  • Directed corporate product marketing, marketing communications, and product management teams.
  • Responsible for a 28% compound annual growth rate (CAGR) and over $60 million annually by managing the company’s global relationship with Avaya.
  • Participated in several company acquisitions and integrations.
  • Represented the company as spokesman with trade analysts and editors.
  • Developed and executed marketing strategies and positioning for the division.
2003 - 2005

Vice President Global Marketing

Dictaphone Corporation

The Communications Recording Solutions division of Dictaphone Corporation is a $70 million unit that specializes in developing and selling voice processing hardware and software for contact centers, public safety, and financial services.

  • Introduced new Workforce Relationship Management solutions through directing product management and marketing, representing a new paradigm.
  • Identified product shortcomings, original equipment manufacturer (OEM) solutions and agreements, and secured purchase options with key partners.
  • Created advertising, public relations, and analyst relations programs in three vertical markets, including traditional print, on-line media, and web seminars.
  • Globalized marketing efforts across national and international business units.
2000 - 2003

Sr. Vice President Global Marketing & Business Development

Verint Systems, Inc. is a top 30 U.S. enterprise software company that specializes in solutions for contact centers, video security, and communications interception.

  • Directed contact center’s overall marketing and product direction, including communications and programs, corporate image, and press relations.
  • Established corporate branding guidelines and identity.
  • Grew product offerings and technology by directing product management teams and working closely with product development.
  • Authored all major press releases and collaborated with senior management on financial conference calls.
1994 - 2000

General Manager & Vice President Marketing

etalk Corporation is a $60 million software development and marketing leader in management tools for call centers.

  • Managed overall marketing direction, programs, corporate imaging, press, and analyst relations.
  • Served as company spokesperson and speaker at industry conferences and educational seminars.
  • Established and maintained strategic relationships, contracts, and negotiated license agreements.
  • Developed and produced innovative new products and technology applications.
  • Evaluated acquisition candidates from a technology and business standpoint.
1991 - 1994


KME, Inc

KME Inc. is a consulting firm that provides clients with information technology solutions including computer-telephone integration, automatic call distribution, and contact centers.

  • Developed product specifications, market entry and strategic plans for new and existing products and services.
  • Conducted client engagements on numerous marketing topics including: Strategic Planning and Organizational Development, Market Research and Analysis, Product/Service Marketing and Promotion, Marketing Communications, and Opportunity Identification and Evaluation.
  • Created, promoted, and delivered seminars on the Call Center market and technologies.
1983 - 1986

Director of Marketing

1978 - 1983

Marketing Manager

NEC Telephones