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Winner of numerous company awards for outstanding work in marketing, including the EMC Marketing Pinnacle Award every year it's been given out.


Owner, Bullet Marketing (Marketing and Branding Agency)

Bullet Marketing is a full-service marketing and branding agency that helps companies discover and articulate their core strengths and values. With clear messaging and branding, Bullet’s clients better position themselves in the marketplace and deliver greater value to their customers. Bullet's clients include Open Text, HydrantBanana Creative, redtangerine, and PAIR Design.


Eric Andre

At EMC, Eric and I worked closely on a number of projects (primarily event marketing). He reported to me for about a year before taking a job at McAfee. I joined McAfee 18 months later and we worked together as peers. Eric has broad experience in marketing communications and deep experience in conference and event marketing.

Gaylynn Wells

Gaylynn was my manager at EMC for about 5 years. She was instrumental in helping me get promoted to Sr. Manager, Marketing Communications. Gaylynn is an exceptional manager, one of the very best I've ever worked for. She has the rare ability to inspire her people to achieve more than they knew they could.

Design/Writing Projects

Writing: Product Briefs

Writing: White Papers/Brochures

Writing: Advertising

Work experience

Feb 2009Present

Marketing and Branding Consultant

Bullet Marketing

Small business entrepreneur with 12+ years experience: delivering campaigns and programs that generate leads and support sales; driving corporate messaging and managing the brand; demonstrating insight and creativity in social media and viral marketing; implementing processes that reduced costs and increased efficiency; and leading a team with a reputation for delivering high-quality, innovative projects that meet client requirements -- on time and within budget.

Apr 2009Oct 2009

Sr. Verbal Brand Manager


- Responsible for managing the McAfee brand from a copy and messaging perspective.

- Lead writer for the Global Brand and Marketing organization.

Feb 2000Dec 2008

Senior Manager, Marketing Communications

EMC Corporation

- Achieved leadership position in marketing after demonstrating exceptional communication skills and project management. - Developed, nurtured, and managed a high-performing, highly respected marketing communications team. Established reputation for excellent service, continuously exceeding our clients’ expectations.- Reinvented team as an internal “creative agency” serving a broad range of clients from product marketing to field marketing, events, partner marketing, eMarketing, and customer reference.- Implemented a highly organized, efficient collateral production process and content management system that leveraged the company’s own products, ensured accuracy, and improved on-time delivery. Reduced time required to publish materials from days to minutes. - Created self-service, print-on-demand system that redirected costs to groups requesting printed materials. Saved the marcom department over $120,000 per year.

May 1998Feb 2000

Marketing Writer

Synergex, Inc.

Experience at Synergex: marketing communciations, partner/customer newsletter, advertising, technical writing, user manuals.- Principal creative writer for marketing communications team- Managing editor of customer newsletter- Developed 150-page user’s manual for new software product

Mar 1997May 1998

Technical Writer

California Highway Patrol

- Developed user’s guide for a new CHP application along with training materials for statewide distribution- Organized Windows 95 training for CHP officers statewide and wrote training manual.



Masters in English Literature

California State University-Sacramento


University of California, Berkeley

Certificate Courses in Marketing and Business

University of California, Davis

- UC Davis Extension: Management Development Program (2007)- UC Davis Extension: Professional Certificate Courses in Marketing (2006 – Present), including: Essentials of Marketing, Essentials of Public Relations, Essentials of Media Relations, Management Development Program