Awards

Winner of numerous company awards for outstanding work in marketing, including the EMC Marketing Pinnacle Award every year it's been given out.

Summary

Owner, Bullet Marketing (Marketing and Branding Agency)

Bullet Marketing is a full-service marketing and branding agency that helps companies discover and articulate their core strengths and values. With clear messaging and branding, Bullet’s clients better position themselves in the marketplace and deliver greater value to their customers. Bullet's clients include Open Text, HydrantBanana Creative, redtangerine, and PAIR Design.

Writing: Product Briefs

Writing: White Papers/Brochures

Writing: Advertising

Work History

Work History
Feb 2009 - Present

Marketing and Branding Consultant

Bullet Marketing

Small business entrepreneur with 12+ years experience: delivering campaigns and programs that generate leads and support sales; driving corporate messaging and managing the brand; demonstrating insight and creativity in social media and viral marketing; implementing processes that reduced costs and increased efficiency; and leading a team with a reputation for delivering high-quality, innovative projects that meet client requirements -- on time and within budget.

Apr 2009 - Oct 2009

Sr. Verbal Brand Manager

McAfee

- Responsible for managing the McAfee brand from a copy and messaging perspective.

- Lead writer for the Global Brand and Marketing organization.

Feb 2000 - Dec 2008

Senior Manager, Marketing Communications

EMC Corporation

- Achieved leadership position in marketing after demonstrating exceptional communication skills and project management. - Developed, nurtured, and managed a high-performing, highly respected marketing communications team. Established reputation for excellent service, continuously exceeding our clients’ expectations.- Reinvented team as an internal “creative agency” serving a broad range of clients from product marketing to field marketing, events, partner marketing, eMarketing, and customer reference.- Implemented a highly organized, efficient collateral production process and content management system that leveraged the company’s own products, ensured accuracy, and improved on-time delivery. Reduced time required to publish materials from days to minutes. - Created self-service, print-on-demand system that redirected costs to groups requesting printed materials. Saved the marcom department over $120,000 per year.

May 1998 - Feb 2000

Marketing Writer

Synergex, Inc.

Experience at Synergex: marketing communciations, partner/customer newsletter, advertising, technical writing, user manuals.- Principal creative writer for marketing communications team- Managing editor of customer newsletter- Developed 150-page user’s manual for new software product

Mar 1997 - May 1998

Technical Writer

California Highway Patrol

- Developed user’s guide for a new CHP application along with training materials for statewide distribution- Organized Windows 95 training for CHP officers statewide and wrote training manual.

Education

Education
1996 - Present

Masters in English Literature

California State University-Sacramento
1993 - Present

BA

University of California, Berkeley
2006 - 2007

Certificate Courses in Marketing and Business

University of California, Davis

- UC Davis Extension: Management Development Program (2007)- UC Davis Extension: Professional Certificate Courses in Marketing (2006 – Present), including: Essentials of Marketing, Essentials of Public Relations, Essentials of Media Relations, Management Development Program