Product Planning & Strategy
Transitioned into a marketing position designed to determine market needs and translate them into product requirements utilized by Japanese acquired product vendors.
·Developed and executed customer surveys utilizing Survey Monkey to establish 4 future product feature sets, all have exceeded business targets for sales activity and gross margins.
·Analyzed survey responses and successfully reported results to Senior Management, receiving funding to proceed with all programs.
·Developed initial business case, competitive positioning and pricing information/analysis.