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Work experience

Mar 2008Dec 2008

Sr. Product Manager, International

Tennant Company

·Completed competitive share, positioning and market size for key countries to use as foundation for development of strategic and annual business plans.

·Began collecting VOC from international end-users and distributors.

May 2003Mar 2008

Sr. Marketing Manager

Responsible to develop and implement strategic plans to support aggressive growth targets.

·Conceived and introduced marketing program to drive 350 new accounts and generate $10M of incremental revenue (goals were 200 accounts and $6M). Oversaw development of Web-based reward tracking system to keep sales personnel engaged in the program.

·Developed all marketing initiatives for Toro’s Sports Fields and Grounds business; direct mail and telemarketing campaigns, support collateral, trade shows and trade partnerships.

·Led 2 Kaizen events; one reduced time spent on pricing deviations. The other simplified the pricing for GSA and state contracts, which reduced processing time and associated costs.

·Led development and launched infield-grooming product with patented “Quick-Attach” system. Product improved value to end-user by decreasing time to change implements and helped increased product line sales by 15%.

·Planned and directed web site updates which included testimonials, end-user technical tips, upcoming training events, partnership developments and product updates.


Director of Marketing

Marketing and business development for exterior painting products with annual sales of approximately $100 million. Supervised three Product Managers and a Communication Manager. Oversaw $3.5M budget.

·Oversaw development and launched line of innovative products for Home Depot. Design including patented features to eliminate check-valve “freezing” which reduced product returns by 30%.Launch included new package design, in-store POP and promotions.

·Developed strong relationship with outside marketing agency to cost effectively manage support materials outside the core competency of existing internal resources.


Director of Business Development

Sales and marketing responsibility for aviation business with annual sales of $10 million. P&L responsibility; supervised seven-person team.

· Conducted research, led development team, guided industrial design, developed communication plan, collateral and training materials for industry’s first digital noise reduction headset. In addition to aviation application headset is currently “number one” on college football sidelines and has exceeded expectations with annual sales over $3M.

· Segmented aviation business to determine share and profitability by segment. Used information to determine how to best invest new product development resources. Results were the introduction of two new products to hold leadership position in commercial aviation and a digital noise reduction headset for General Aviation.

· Introduced new headset using derivative of existing product to complete line and conserve NPD funds. This product increased the line’s margin by more than a full percentage point.


Product Manager

Marketing for contractor products with annual sales of $25 million; coordination of new product development. 

·Conceived and launched SprayTECH brand for Wagner’s contractor products to differentiate professional and consumer goods. Oversaw development of all supporting collateral.

·Built divisional partnering program between 3M and Wagner. Program helped increase sales of Wagner’s largest selling product line by over 25% from ’97-‘99.

·  Led large cross-functional team of marketing, sales, and engineering to launch new product line that increased Wagner’s share in the critical piston pump segment from 3 to 12%.

·Incorporated $10 million product line from acquisition into Wagner system. Led team and executed product launch including positioning, support literature and marketing collateral.

·Oversaw development of SprayTECH’s initial web site. Focus was on adding value for the customer to maximize their return visits to the site. As an example we included information on painting tips, troubleshooting and pump selection. 



Penn State


University of Wisconsin