Marketing for contractor products with annual sales of $25 million; coordination of new product development.
·Conceived and launched SprayTECH brand for Wagner’s contractor products to differentiate professional and consumer goods. Oversaw development of all supporting collateral.
·Built divisional partnering program between 3M and Wagner. Program helped increase sales of Wagner’s largest selling product line by over 25% from ’97-‘99.
· Led large cross-functional team of marketing, sales, and engineering to launch new product line that increased Wagner’s share in the critical piston pump segment from 3 to 12%.
·Incorporated $10 million product line from acquisition into Wagner system. Led team and executed product launch including positioning, support literature and marketing collateral.
·Oversaw development of SprayTECH’s initial web site. Focus was on adding value for the customer to maximize their return visits to the site. As an example we included information on painting tips, troubleshooting and pump selection.