New York City,
Bachelor of Arts with a concentration in Entrepreneurship
New York University
Gallatin School of Individualized Study- recipient of performing arts scholarship
A 6 person spinout of Alex "Sandy" Pentland's Human Dynamics Laboratory at MIT.
Lead product management and development of consumer mobile app and rebranding effort.
Women's accessories brand; designs, manufactures, and distributes product through e-commerce and boutique retailers.
Launched with unique wearable tech handbag which works in conjunction with the Sydney Rogers mobile app found in iTunes app store.
Head of Marketing
Just Sing It
Lead marketing strategy and campaign which launched a mobile consumer app that ranked #1 on music app list and acquired over 2 million users.
Devised and lead celebrity endorsement and strategic partnership between Just Sing It and Lindsay Lohan.
Executive Assistant/ Intern
Scooter Braun Projects
First intern during company's start-up phase
Worked directly with COO in evaluating and seeking out tech investments and partnerships for internal seed fund.
Managed and developed marketing and distribution strategies for global artists such as Justin Bieber, Carly Rae Jepson, PSY, Cody Simpson.
John Frank Endeavor
Management, consulting and development for multiple artists, fashion brands, and consumer tech start-ups.
Clients featured on multiple nationally televised programs. Acquired over 8 million views on YouTube and attracted hundreds of thousands of social media followers.
Product management, Marketing