Work History

Work History
Sep 2015 - Present

Director France

Blue Tree Systems  Galway, Ireland

Build a local team in order to sell and deploy Blue Tree Systems telematics solutions into the transport and logistics market.

Jan 2014 - Dec 2014

Director Business development Africa

Groeneveld Lubrication Solutions - Germiston South Africa

The Groeneveld Group clearly recognizes the importance of the African market .  My role was to strengthen and grow our African presence to respond to the demands of mining, construction, transport and agricultural and forestry industries.

Nov 2010 - Dec 2013

Director telematics Europe

Groeneveld ICT Solutions - Gorinchem The Netherlands

 I held P&L responsibility of GreenCat Telematics working together in a team of 50 professionals in The Netherlands, Belgium and France. Serving +500 TELEMATICS customers in Benelux, France and Scandinavia. Proposing solutions for heavy truck and trailer telematics in transport & logistics.

Engaged in a blue ocean innovation strategy and laying foundation for marketing and product development initiatives. Build strong market position by focusing on quality , customer satisfaction and innovative product strategy.

Aug 2005 - Dec 2013

Director France

Groeneveld ICT Solutions - Vaulx-Milieu France

Member of the management team of Dutch based GreenCa  as Director Telematics France .  Managed to maintain profit levels during 2008/2009 crisis and after. Grew revenue with +20% in 2012 thanks to launching Android telematics solution. Achieved considerable growth from 2005 - 2008 by bringing an end-of-life solution with obsolete technology into a winning product with current GPRS communication/SQL dbase technology.

Aug 1998 - Jun 2005

Directeur-général France

Transics - Ieper Belgium

Directed business development, sales recruitment, sales management, and marketing communications functions in the French market. Represented Belgian management for executing decisions on personnel, downsizing, relocating, and restructuring. Conducted business in Germany, The Netherlands, Great Britain, Sweden, Spain, and France. Managed/bridged cultural gaps between an 11-person Flemish and French-speaking team. Provided guidance that established the French market as the most important market.

May 1994 - Jun 1998

General Manager

Paratel Vilvoorde Belgium

Held general management authority and P&L responsibility for this provider of SMS and IVR services; Paratel is a joint venture between VTM (Flemish commercial television station) and Tijd Electronic Services (Flemish Financial & Business Daily).Directed sales, purchasing, product marketing and recruitment activities, and handled deal negotiations.  Extensively involved in negotiating and managing the company’s joint venture with TechTeam in 1998.

Jan 1996 - Jun 1998

Director Europe

Techteam Europe - Brussels Belgium

Launched the startup of the 1st European subsidiary of this global market leader for outsourced, multilingual help desk services and value-added, specialized IT solutions deployed through a SPOC delivery model. Built a solid infrastructure in less than 18 months for the subsidiary, implemented advanced call center technology, and added multinational services to its corporate call center business, which was following its US-based corporate clients by providing them with global technical support/training services. Established Brussels-based European premises to gain access to highly professional and well trained multilingual call center agents.

May 1989 - Apr 1994

Marketing communications manager

Lernout & Hauspie Speech Products Ieper Belgium

        Turned around the Trust AudioTex subsidiary of L&H; established it as an attractive acquisition.Previously, created visibility among OEMs worldwide capable of integrating speech technology in their electronic or digital services. Facilitated turnaround of Trust Audiotext from a €1500K loss to €100K turnover and breakeven; established it as an attractive party within 2 years.Grew from a single customer company (BRTN TV Station) to a multiple customer company in the Belgian advertising/media market.


Oct 1977 - Jun 1980

Bachelor Arts

St Lucas

Photography and publicity



Languages English  Dutch  French German

Cross cultural communication

International experience

Conflict management


Change leadership

Start-up and turnaround