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Telematics - M2M / IoT - Transport, Intermodal, Container & Ports - Europe

Pusignan, France  Directeur 

My role consists of recruiting, coaching and managing the sales team , providing product management input in order to remain significantly competitive in the French market and to work with the marketing department to improve the quality and effectiveness of the marketing activities. Target markets are road transport, intermodal and refrigerated transport.  

Off-Road Lubrication Systems Africa

Germiston, South-Africa -  Business development Africa

The Groeneveld Group has been present in SouthAfrica since 20 years selling and installing lubrication efficiency products. Focus on  mining , port, railway, transport industry and off-road OEM's. Management focus  to reorganize the subsidiary in order to improve customer service to existing customer base in South- Africa. Prospecting markets in West-Africa.

Telematics Benelux and France

Gorinchem, The Netherlands  - Telematics director

In charge of the general management at Groeneveld France & Benelux business units Managing a 51 person cross-functional team(sales, engineering, management, legal, logistics, technical). Held P&L responsibility. Focus on transport market.

Telematics France

Vaulx-Milieu, France -  Adjoint à la direction

In charge of the general management of the French office of this Dutch telematics leader.  Held a lead role in driving sales and marketing initiatives(e.g., conduct sales meetings, assist in salespresentations and deal negotiations, determine country strategy and business plan. Focus on transport market.



Telematics Europe & France

Villeurbanne, France - Directeur

Directed business development, sales recruitment, and marketing communications functions in the French market for this European telematics leader focused at the transport market. After having conducted in-direct sales in Germany, The Netherlands, Great Britain, Sweden, Spain, and France. Provided guidance that established the French market as the most important market for Transics.

Call Center Europe

Brussels, Belgium   Director  

Launched the startup of the 1st European subsidiary of this global American(Dearborn based) market leader for outsourced, multilingual help desk services and value-added, specialized IT solutions. Built a solid infrastructure in less than 18 months for the subsidiary, implemented advanced call center technology, and added multinational services to its corporate call center business.



Audiotext services Belgium

Vilvoorde, Belgium - General Manager

Held general management authority and P&L responsibility for this provider of SMS and IVR services. Directed sales, purchasing, product marketing and recruitment activities, and handled deal negotiations. Managed a 27-person cross-functional team. 

Lernout & Hauspie Speech Products


Speech Technology - Europe

Wemmel, Belgium - Marketing Communications Manager

Orchestrated turnaround of the Trust AudioTex subsidiary of L&H(provider of speech and language technology products, solutions and services)-successfully achieving goal of turn around at minimal cost and establishing it as an attractive acquisition.

Created visibility and awareness towards OEMs worldwide capable of integrating speech technology in their electronic or digital devices.


ST LUCAS Gent, Belgium



Photography and publicity



Fluent : Dutch, French, English Basic : German  Notions : Spanish & Afrikaans

Cross cultural communication

Capable of bridging cultural gaps. 

International experience

Benelux,  France, South Africa

Well travelled in  Europe - USA - Africa


Strong believer of management by exemple and transformational team leadership built on trust and empowerment. Succesful in small agile teams that complement each other.


Philippe Attal

" I had the pleasure to collaborate for several years with Johan, he was my manager. Johan is a visionary person who knows the value of sharing. Sharing knowledge, motivation, reflection and ambition. His business knowledge , his empathy, his push for learning and his keen intelligence are elements that constitute the strong points of his personality. Listening to the customer and his staff, Johan naturally built up a powerful and trustworthy network based on trust. Beyond his professional assets, Johan has become a friend because we share the same beautiful human values. " - Social selling consultancy

David Spain

" I wish you were out here in Dallas because I have not found anyone who can provide the service you do. You are the only person in the world who actually does what he said; when he says he will do it, at the price he quoted. If you ever open a branch office in the USA let me know." The British Tourist Authority

David Spain

William Coyro

“Johan is a very impressive executive, who is very highly regarded by his peers, customers and business partners. He is very strong in international marketing and I have relied on his good advice many times. I would definitely work with Johan in the future. " Dr.William F. Coyro Jr. Entrepreneur and Business Development Executive, CEO at The Rationale Group LLC Naples - Florida USA

Sandra Garcia Perez

Johan is one of those enthusiastic and passionate men with a capital M.

We have been working together for 13 years now, and after all these years it's still very instructive as Johan is future-oriented with a vision that is always ahead of his peers. Thank you for these beautiful years and for the next ones ...

Sandra Garcia Perez, Business development - Orbcomm France

Mike Darby

“Without your foresight, enthusiasm and commitment,the creation of what is now TechTeam Europe would have been a difficult and tiresome process. TechTeam Europe has now a solid infrastructure in terms of premises, personnel, technology and clients. We will miss your common sense, pragmatism and deep understanding of the Benelux market. Above all we will miss your comradeship and humor.” - Tech Team Europe, Brussels

Mike Darby, Chelmsford, UK

Trust and empowerment

Who am I at work
















Experience in managing country or regional subsidiaries of American, Belgian, Dutch and Irish companies in Benelux , France & South Africa.

Accomplished senior executive with a track record of achievement in delivering dynamic business results. 

Open minded, multilingual, and successful at bridging wide cultural gaps.

Telematics, corporate call center, audiotext and marketing services.


Emotional Quotient

EQ = 124

Empathy: 83 %

Persuasion : 67 %

Motivation : 83 %

Autonomy & independence: 94 %

Self-assurance: 83 %

Self-esteem: 83 %


Over the course of my career, trust has been a major driver – whether in pioneering new markets, new technologies and new services, creating new added value, or bridging wide cultural gaps in start-up or turn-around situations.

I have been most successful in organisations where I worked directly with the CEO and obtained the means to establish a succesful marketing mix to execute a think global - act local strategy