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Work experience

Work experience

Operations Manager

Laredo Hardware Company
2009 - Present

Principal & Manager

Your Marketing Gal

Small business development, strategic planning, creation, implementation of traditional and non-traditional marketing plans for nonprofits and small businesses. Want to learn about LinkedIn, Facebook, blogging, etc. Contact me for a review of your business. Need your social networking profiles branded? Let's come up with a strategic plan to brand your business consistently. 

1992 - Present

Principal & Manager

Jo Jewelry

One of my proudest achievements is the creation of my wholesale/retail jewelry company. I’ve been fortunate (and am very thankful) to have traveled to import sterling silver jewelry, costume jewelry, handbags and accessories. I’ve also been lucky to develop long-term mutually beneficial relationships with foreign suppliers in over nine countries. And my customers are indeed special. I’ve worked with over 1,100 wholesale and over 3,000 retail customers throughout the nation. I believe in treating each of my customers as if they were my only customer and value the connections.

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Thinking of taking the dive into the social media stratosphere? Please call me. Have a quick question? I am happy to share my expertise with you as I believe in paying it forward.   Want to implement a social media strategy? I can help you get on board on your time frame. We'll look at the different avenues that social media offers and come up with the best plan that is manageable and will propel clients to find you.

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Interest

snow skiing, walking, yoga, traveling, socializing with friends, memoir writing, essay writing, article writing, professional networking, bike riding, hiking, reading, marketing, constant learner, writing

Summary

I believe we are all in this together and I love to pay it forward knowing that it always comes back to me - plus! If you are a recruiter, I may be able to help you find quality candidates through my social and vast personal network. If you are a job seeker, I can critique your profile and suggest improvements. If you are a business owner or nonprofit that is just getting started in social networking, give me a call and I am happy to answer questions and work with you.

My passion is helping small businesses, nonprofits and individuals implement strategic marketing plans that combine traditional and new media tools. Many social media tools are free but take time to learn and implement. Each tool has a different audience. 

My clients and I go through a complete review to develop a consistent brand. We decide which tools make more sense for their objectives and comfort always including free or inexpensive tools that pull customers including LinkedIn, blogging, Facebook, Twitter, directories, article marketing, and more. Keyword selection is normally included and is vitally important. We also consider the more traditional venues like picking up the phone (yes, why not), e-mail, etc.

My other gig is teaching LinkedIn and other social networking classes for job seekers and businesses. Job seekers businesses can develop professional profiles and use techniques that draw recruiters and other hiring managers to them. Businesses can develop consistent branding and be found by prospective clients.

I’ve been fortunate to hold fundraising shows at various nonprofits including Children's Hospital, Rose Medical Center and many others. With my new jewelry website, I am able to offer virtual fundraising jewelry shows for your child’s school or other favorite organization. Or if you want to earn free jewelry, host a virtual jewelry show. 

Keywords

branding, personal branding, strategic business planning, website maintenance, blogging, blogger, social networking, social media, sales, marketing, trade shows, business networking, importing, international business, training, bilingual, purchasing, forecasting, merchandising, writing, keywords, SEO

Objective

My passion and objective is to help small businesses, nonprofits and individuals implement strategic  plans that combine traditional and new marketing media tools. By understanding the goals of my clients through a complete review of their needs, comfort level and time commitments, I help them create a plan to keep them focused on their objectives. I love working with customers to significantly enhance their online presence and thus their income, while expanding my own expertise in social media and other marketing channels.

Business Development Expert

    Want to pull customers instead of using traditional intrusive marketing methods such as snail mail or email? Do you want to use marketing techniques that are not expensive (many are free) and easy to learn? You can! I can help you create and develop a comprehensive marketing plan that includes easy social networking and traditional tools.

    Thought about blogging, but don't understand it nor know why you should be blogging or what you should blog about?  No reason to worry. I can help you set up a blog, pick strategic keywords, and develop articles that are keyword enriched that ultimately drive people to your site. 

 Call me at 303.632.2928 for an appointment or email me at [email protected].  We will do this together!

References

References

Dave Barton

Thank you very much for "paying it forward," Jo! Whether it's assisting job seekers and others make connections or posting articles with timely advice on your blogs, you are always conscious of what will help others. In my case, you were able to connect me with someone in a company that has the reputation of being one of the best employers in the country. I know from others that you have provided the same level of concerned assistance. Thanks again for being involved in helping others. I hope your kindness is repaid many times over.  

Steve Gess

Jo is a marketing expert. She has successfully helped me get my business up and running. Years ago I took a Linkedin class and went on to use Linkedin as taught. It wasn't until recently, when I took a Linkedin training class from Jo, that I realized how much I didn't know about Linkedin.

I wish Jo had taught the original Linkedin training class. She really knows her material. If you want to learn to latest and greatest marketing tools, including Linkedin, call Jo. You won't be dissapointed.