As co-founder of Fotowerks, my primary task (other than photography) was to launch and grow the company well beyond it's original "born on the dining room table" design. Simply put, I was to develop the company and position it firmly within the Wedding Photography and Corporate Photography market and beyond. We went well past that mark.
Fotowerks is known for it's innovative use of technology and large scale (multiple photographers) event deployment. It has also established itself as a benchmark performance standard within it's geographic market area. (In English? I wanted us to be the company to copy!)
The goal of Fotowerks was always, "To make the ordinary, extraordinary!". Without fail I followed that mantra daily in my duties. I hand selected which images would be presented on our website (which I built and maintained) as well as kept our "downplayed" presence and image consistent. Examples of this were our simplified logo, it's branding and the day to day PR when presenting and selling of our services to individuals and corporations.
The short of it? In my last year there, directing marketting and sales we had a 500% increase in sales and a 300% increase in our market share. Not shabby.
Here's the rundown:
Principal Photographer (All the tasks and skills to go along with it. Set construction, props management, lighting, equipment maintenance and of course the people skills necessary to sooth a bride or give confidence to a client.)
Assistant Photographer (Grip, toter, "Hey Boy!", notes, reflector, wardrobe, etc.)
In house Tech Development (Of giant importance to overall company efficiency. We had to do the work of 20 with a crew much smaller than that. This sped up our processes while keeping the in house costs low. The R&D (proprietary), deployment and application of cutting edge graphic technology was key!)
Image Editing (Photoshop, ACDSee, Pro Show, etc.)
Graphic Creation (For Clients and self promotion.)
Networking (Corporate and Clients through web, conventional streams and social contacts. This includes web design and bridging technologies from differing sources to give a seamless appearance to the public - while maintaining our overall marketing and branding themes.)
Sales (As well as working with the various vendors to keep our profit margin as wide as possible and still maintaining a more than fair market price.)