Joey Barker

Joey Barker


Seeking a leadership position in digital marketing to apply my diverse creative and strategic acumen to an esteemed organization.


Passionate, foward-thinking, and focused digital marketer. Experienced creative leader and strategist on both client and agency sides. Expertise and interest in creating and managing authentic, results-driven digital experiences.

Career Highlights

Ø  Directed regional advertising campaign for 2011 World Series of Poker Cicruit Event at Harrah’s Tunica - increasing traffic 76%, with over $1.6MM surplus revenue

Ø  Crafted multi-level strategies to promote regional jackpot winners at Harrah’s, Horseshoe, and Tunica Roadhouse -  boosting average weekly traffic 5%

Ø  Promoted the launch of Trustmark  mobile banking by creating web videos and product demos online account openings nearly 20%

Ø  Led COMP Performance Group event marketing at 2009 Power Tour with new product displays, live media interviews, contest giveaways, and blog coverage – increasing web traffic 102% and averaging $27k in surplus daily revenue

Ø  Promoted 2008 Peabody Rooftop parties with an integrated digital campaign – creating a contest microsite, with social media sales incentives and user participation boosting attendance and revenue each week (as high as 500%)

Work History

Work History
Sep 2006 - Present

Digital Marketing Consultant | Copywriter

Independent Contractor

Freelance digital marketing consultant, content strategist, and copywriter.

ØThompson & Company - Copywriter for FRED's and First Tennessee Bank campaigns; Content strategist and UX/usability consultant for

ØHarvest Creative - Writer for

ØLokion - Copywriter / content strategist for internal web projects

Ø - Copywriter, SEO/SEM specialist, content strategist

ØXchange Strategy - Co-Founder | Executive Content Director

Jun 2010 - Mar 2011

Regional Supervisor, Advertising & Copywriting

Caesars Entertainment, Inc.

Creative lead, project manager, and chief copywriter for all promotions in the Tunica region, implementing a $200MM marketing budget

ØLed team of 9 designers and specialists, as well as project team in Las Vegas

ØManaged relationships with partners, vendors, and agencies

ØExamined demographic trends, developed strategies for loyalty programs, and crafted targeted messaging - with heavy brand stewardship

ØBrands: Harrah's, Horseshoe, Tunica Roadhouse, World Series of Poker, Total Rewards, CRISLU, Swarovski, Toby Keith's I Love this Bar & Grill

Nov 2009 - Jul 2010

Project Manager | Copy Chief

Southern Growth Studio

Market strategist, project manager, and copywriter for digital, social media, direct marketing, and public relations.Also co-wrote several market studies and startup business plans.

ØCrafted web content strategies and information architecture/site maps; wrote e-Commerce product descriptions and content outlines

ØConducted industry, ethnographic, competitive, and interactive research for clients

ØDeveloped new business and product development strategies

ØClients: Intechra, Trustmark, Eagle Capital, MCR Safety, uMonitor, Mississippi Geographic Alliance, Strategic Resource Management, AdLam Films, Dermaflage

Aug 2008 - Nov 2009

Marketing Coordinator | Copywriter

COMP Performance Group

Managed creative projects and wrote promotional copy for print, web, PR, and social media.

ØComposed back-end SEO content on all corporate brand websites

ØLaunched company’s first comprehensive social networking initiative

ØCrafted email campaigns for CPG brands – monitoring the effectiveness of each

ØAided with event marketing and strategies for trade show logistics

ØBrands: COMP Cams, TCI, FAST, RHS, ZEX, Quarter Master, Inglese, Powerhouse Products, V-Thunder, GoParts, ProRacing Sim

May 2008 - Aug 2008

Creative Services Intern

Southern Growth Studio

Focused primarily on copywriting, digital marketing campaigns, public relations, direct mail, and market research duties.

ØContent strategy and copy for print, interactive, and social media

ØAssisted PR team with media contact lists,

ØConducted market research and competitive analyses for both clients and Studio

ØClients: Beale Street Music Festival, Peabody Hotel, Mississippi State University, Eagle Capital, AMPRO Industries, AMi Texas

May 2007 - Sep 2007

Campaign Manager | Sales Leader

LMT Innovations

Outside sales representative for AT&T and DirecTV in Birmingham area

ØResponsible for lead generation, territory management, and direct B2C/B2B sales

ØAdvanced to leadership – responsible for interviewing and training new hires

ØPromoted to Campaign Manager for Birmingham region, managing a team of 10

ØResponsible for assigning territories to all sales representatives in the company 


Sep 2004 - May 2008

Bachelor of Business Administration

University of Mississippi



Web Analytics & Reporting

Market Research & Analysis


Information Architecture

Email Marketing & CRM

Social Media

UX & Usability Consulting

Search Engine Optimization

Project Management


Web Content Strategy

Digital Marketing