Passionate, foward-thinking, and focused digital marketer. Experienced creative leader and strategist on both client and agency sides. Expertise and interest in creating and managing authentic, results-driven digital experiences.
Ø Directed regional advertising campaign for 2011 World Series of Poker Cicruit Event at Harrah’s Tunica - increasing traffic 76%, with over $1.6MM surplus revenue
Ø Crafted multi-level strategies to promote regional jackpot winners at Harrah’s, Horseshoe, and Tunica Roadhouse - boosting average weekly traffic 5%
Ø Promoted the launch of Trustmark mobile banking by creating web videos and product demos online account openings nearly 20%
Ø Led COMP Performance Group event marketing at 2009 Power Tour with new product displays, live media interviews, contest giveaways, and blog coverage – increasing web traffic 102% and averaging $27k in surplus daily revenue
Ø Promoted 2008 Peabody Rooftop parties with an integrated digital campaign – creating a contest microsite, with social media sales incentives and user participation boosting attendance and revenue each week (as high as 500%)