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The daily listening and talking to my colleagues and business partners is the key driver for my strong motivation and inspiration leading to maximum effort which is the fundament for the achievement of common goals.

Work experience

Jan 16Present

Managing Director

Aug 2013Dec 15

Director Sales & Business Development


Leading and management of the wholesale team including showroom sales force, sales area manager, visual merchandising and customer service; P&L responsibility; direct reporting to the Managing Director; strategic development of key account partnerships (eg. Mercury and Bosco Group); aligning franchise partners to HUGO BOSS retail standards; active role in strategically developing the roll out of directly operated stores (DOS); leading role in setting up the retail price structure; key role in the implementation of global HUGO BOSS standard processes to the Russian subsidiary; high responsibilities in the preparation and implementation of the Russian subsidiary in 2013;

Apr 2010Jul 2013

Team Leader Sales Eastern Europe

HUGO BOSS International Markets AG, Zug, Switzerland

Mar 2012 - Jul 2013: Teamleader for BOSS & BOSS Green
Apr 2010 - Feb 2012: Teamleader for BOSS Orange, Green & HUGO

Leading and management of the sales team (wholesale menswear and womenswear); development of wholesale business in Eastern Europe (in 27 countries); management reporting (temporary direct reporting line to the Managing Director) ; key account management; annual and seasonal wholesale planning; net sales planning and market analysis; KPI monitoring; driving of franchise expansion; coordination / implementation of new franchise projects; driving of wholesale / retail conversions; representation of market needs towards global functions; development of a Russian retail price list; assistance in the creation of a long term business plan for the Russian market;

Aug 2007Mar 2010

Sales Executive Eastern Europe BOSS Black / BOSS Selection

HUGO BOSS International Markets AG, Zug, Switzerland

Active selling of the collections in the showroom; KPI and delivery monitoring within the customer responsibility; market analysis; product trainings for franchise partners; representation of market needs towards global functions; setting up of new wholesale price structure (project);

Apr 2006Oct 2006


HUGO BOSS AG, Metzingen, Germany

Internship in the Brand Management Department; international collection planning and sales analysis;

Jul 2005Sep 2005


Siemens Ltd., Melbourne, Australia

Internship in the Corporate Communications Department: development and implementation of employee communication programmes;

Apr 2005Jun 2005


DaimlerChrysler South East Asia, Singapore

Internship in the External Affairs Department; development and implementation of marketing strategies for fuel-cell vehicles;

Jul 2004Sep 2004


VF Corporation / Lee Jeans, Bornem, Belgium

Internship in the Brand Marketing Department; development of a "brand induction programme";

Jul 2003Sep 2003


​T.E.A.M. Sports Marketing AG, Lucerne, Switzerland                                  

Internship in the Event Department; organisation of the Football UEFA Super Cup event;

Sep 2001Jun 2003


adidas-Salomon AG, Herzogenaurach, Germany  

Apprenticeship in business administration; attending of school in combination with on the job training in various departments of the company;


Oct 2003Jun 2007

Diploma in Business Administration & Bachelor (Hons.)

University of Applied Sciences Muenster (Germany) / University of Portsmouth (UK)

Student of the European Business Programme (EBP); Grade: 2,2; Recipient of an Erasmus Scholarship;

Diploma thesis in cooperation with the HUGO BOSS AG, International Sales - Business Development Department; Title: "The brand portfolio of HUGO BOSS - Relevance of a differentiated consumer's brand perception".



High School (Gymnasium) Herzogenaurach, Germany

Diploma: Abitur 2,5;

Aug 1998Feb 1999

High School Exchange

New Braunfels High School, Texas, USA

Attending senior graduation classes;

Advanced Training

  • Participant at HUGO BOSS Leadership Programme – Leading teams / managing changes by Heinz B. Groten;

  • HUGO BOSS Training - Textile basics; various in-depth retail seminars;


  • Representative of the trainees at the adidas-Salomon AG;
  • Seven months stay (1998-1999) at the John Newcombe Tennis Academy in Texas / USA while attending high-school;
  • Tennis Coach in various tennis clubs in Germany and USA;
  • Long-time honorary work at local tennis clubs;

Successes in Sports

  • Winner of the German Tennis Championships as a member of the Bavarian youth varsity team;

  • 3rd place at the German Youth Tennis Championships in singles;

  • Winner of several Bavarian Youth Tennis Championships in singles and doubles;

  • Member of regional youth varsity teams in basketball;



Microsoft Office, Lotus, SPSS, Access and SAP;

Foreign Languages

English (fluent), French (basics), Russian (basics);


Team player, highly motivated, flexible, intercultural competence, analytic thinking;

Text section

Moscow, 29th of May 2017

                                                                 Joerg Horcher