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Summary

General

Over 15 years of experience in advertising and digital media • Passionate about visual and audio communication • Experienced in graphic design, video production and creative editing, motion graphics and special effects, sound design and music production • Skilled in concept visualization and content creation • Proper expertise in teaching and leading teams in the execution of creative work in all areas • B.A. in Advertising • Adobe Certified Expert • Higher education in music composition, classical theory and modern harmony • Seeking momentum in digital development and personal growth.

Liabilities

Conceive and implement concepts, guidelines, and strategies in various creative projects and oversee them from concept to completion   Micromanaging video projects from concept to post-production •  Responsible for the overall quality of work produced by the creative department  • Translating marketing objectives into creative strategies • Leading and directing the creative team in the production of advertising and marketing collateral.

In a Nutshell

-Skills: concept, design, video, sound, and music

-Experience in Channels: social media, TV/film, radio, direct, and websites

Work experience

2018-01Present
Media Valley Fz-LLC - Dubai

Creative Director/Executive

Responsible for promoting creative excellence, developing design teams and nurturing creative culture. Work intimately with clients and designers/editors overseeing all aspects of the design and video production process to ensure that solutions are reached strategically within budget. Work spans brand strategy, insights-driven design, brand, and corporate identity, social media videos and photography, branded environments, digital branding, and new business development. Freelance side-projects in video production, editing, and motion graphics.

Key Clients: Meraas, Shadow PP, Noon, Elie Saab, and Emaar Properties

2016-04Present
SAE Institute - Dubai

Freelance Lecturer/Corporate

Giving creative content creation, integrated campaign design, promo production lectures, workshops, and short courses to corporate departments such as EMAAR, MERAAS, ITP, The National Theater of Abu Dhabi (with the collaboration of the ministry of culture and knowledge development of Abu Dhabi), The Egyptian ministry of foreign affairs, plus certified short courses in Adobe CC and other software applications focusing on post editing, motion graphics, infographics, and visual effects. .

Software-Skills: Adobe Photoshop, Illustrator, Premiere Pro, After Effects, Fuse, Dimension, InDesign, Maxon Cinema4D, Blackmagic DaVinci and Fusion, EDrawMax, ConceptDraw, and other software applications

20042007
Six Hats Production OPP - Beirut

Art Director/Composer

20022004
DC Electronics - Beirut

Graphic/Web Designer

Education

20012011
American University of Science and Technology

Bachelor of Art

Major in Advertising, minor in  Graphic Design and Radio/TV

20012005
Universite St. Esprit Kaslik

Music Education

Music Theory, Modern Harmony, Advanced Harmony, Counterpoint, and Fugue.

Instruments: Keyboards and Guitars

Knowledge and Aptitude

Artistic ability. Self-development. Enthusiast. Competitive attitude. Problem-solver. Persuasive. Keeping up to date with the latest developments in the media industry and video technology. 

Video and Audio Software Applications: 

Adobe Creative Cloud: Premiere Pro, After Effects, Photoshop/Bridge, Illustrator, Fuse, Dimensions, Mocha Pro, Cinema 4D, 3D Max, Sketchup Pro, Final Cut Pro 7, Avid Pro Tools, and Cubase. 

Digital Media Platforms: 

Social Media Management (Instagram, Buffer, Hootsuite, Youtube, Facebook)Automated Posting (IFTTT and Tasker), SEO (HTML), SEM (Adwords), CPC (Adsense), Analytics (Google), Webdesign (Dreamweaver)

Computer Skills:

iOS and Windows literate

    + Networking and troubleshooting.

A slight knowledge in Android and Debian

Certified/Online Courses

Adobe Creative Cloud

Adobe Premiere Pro for advanced Editors

Adobe After Effects CC

Integrated Campaign Design

Certification in Digital Marketing

Cinema 4D - The Essentials

Cinema 4D R20

3D Max - A Detailed Overview

The Art of Motion Graphics

Visual Effects - Principles and Techniques

Virtual Reality foundation - 360 Videos

Animation Foundation

The essentials of Adobe InDesign

Adobe InDesign for Editors 

Adobe Photoshop CS

Infographics: The Art and The Design

Infographics: Principles and Techniques

EDrawMax versus ConceptDraw

CIW (Certified Internet Webmaster)

Google Advert: SEO and SEM

Personal Branding - Critical Analysis

Branding foundations

Advanced Branding and Design

UX Design

Digidesign Pro Tools (prior Avid)

Audio Production - Berklee Online