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Summary

General

Over 15 years of experience in advertising and digital media • Passionate for visual and audio communication • Experienced in graphic design, video production and creative editing, motion graphics and special effects, 2D animation and 3D modeling, sound design and music production • Skilled in concept visualization and content creation • Proper expertise in teaching and leading teams in the execution of creative work in all areas • B.A. in Advertising • Adobe Certified Expert • Higher education in music composition, classical theory and modern harmony • Seeking momentum in digital development and personal growth.

Liabilities

Conceive and implement concepts, guidelines, and strategies in various creative projects and oversee them from concept to completion   Micromanaging video projects from concept to post-production • Responsible for the overall quality of work • Translating marketing objectives into creative strategies • Leading and directing the creative team in the production of advertising videos and marketing collateral.

In a Nutshell

-Skills: concept, design, video, sound, and music

-Experience in the following channels: social media, TV/film, radio, direct, and websites

Work experience

2018-01Present
Media Valley Fz-LLC - Dubai

Creative Director/Executive

Responsible for promoting creative excellence, developing design teams and nurturing creative culture. Work intimately with clients and designers/editors overseeing all aspects of the design and video production process to ensure that solutions are reached strategically within budget. Work spans brand strategy, insights-driven design, brand, and corporate identity, social media videos and photography, branded environments, digital branding, and new business development. Freelance side-projects in video production, editing, and motion graphics.

Key Clients: Meraas, Shadow PP, Noon, Elie Saab, and Emaar Properties

2016-04Present
SAE Institute - Dubai

Freelance Lecturer/Corporate

Giving creative content creation, integrated campaign design, promo production lectures, workshops, and short intensive courses to corporate departments such as EMAAR, MERAAS, ITP, The National Theater of Abu Dhabi (with the collaboration of the ministry of culture and knowledge development of Abu Dhabi), The Egyptian ministry of foreign affairs, plus certified short courses in Adobe CC and other software applications focusing on post editing, motion graphics, infographics, and visual effects. .

Software-Skills: Adobe Photoshop, Illustrator, Premiere Pro, After Effects, Fuse, Dimension, InDesign, Maxon Cinema4D, Blackmagic DaVinci and Fusion, EDrawMax, ConceptDraw, and other software applications

20042007
Six Hats Production - Beirut

Art Director/TV Composer

20022004
DC Electronics - Beirut

Graphic/Web Designer

Education

20012011
American University of Science and Technology

Bachelor of Art

Major in Advertising, minor in  Graphic Design and Radio/TV

20012005
Universite St. Esprit Kaslik

Music Education

Music Theory, Modern Harmony, Advanced Harmony, Counterpoint, and Fugue.

Instruments: Keyboards and Guitars

Knowledge and Aptitude

Artistic ability. Self-development. Enthusiast. Passionate. Competitive attitude. Problem-solver. Persuasive. Keeping up to date with the latest developments in the media industry and audio/video technology. 

Video and Audio Software Applications: 

Adobe Creative Cloud: Premiere Pro, After Effects, Photoshop/Bridge, Illustrator, Fuse, Dimension, BorisFX Mocha Pro, Maxon Cinema 4D, Autodesk 3D Max, Google Sketchup Pro, FxHome HitFilm Pro, Blackmagic DaVinci, Fusion, Apple Final Cut Pro 7, Avid Pro Tools, and Steinberg Cubase. 

Digital Media Platforms: 

Social Media Management (Instagram, Buffer, Hootsuite, Youtube, Facebook)Automated Posting (IFTTT and Tasker), SEO (HTML), SEM (Adwords), CPC (Adsense), Analytics (Google), Webdesign (Online/Dreamweaver)

Computer Skills:

iOS and Windows literate

    + Networking and troubleshooting.

A slight knowledge in Android and Debian OS

Certified/Online Courses

Certified Adobe Creative Cloud. Adobe Premiere Pro for advanced Editors. Adobe After Effects CC.  Motion Graphics. Integrated Campaign Design.  Cinema 4D Essentials.  Cinema 4D R20.  3D Max - A Detailed Overview.  The Art of Motion Graphics.  Visual Effects - Principles and Techniques.  Virtual Reality foundation - 360 Videos.  Animation Foundation.  Adobe InDesign.  The Art of Lighting.  Adobe Photoshop CS & CC.  Infographics: The Art and The Design.  Infographics: Principles and Techniques.  EDrawMax versus ConceptDraw.  CIW (Certified Internet Webmaster).  Certified Digital Marketing.  Google Advert: SEO and SEM.  Branding Foundations.  Branding - Critical Analysis.  Advanced Branding and Design.  Digidesign Pro Tools (prior Avid).  Granular Sound Design - Napier University.  Audio Production - Berklee Online

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