- Dubai, United Arab Emirates
- [email protected]
Over 15 years of experience in advertising and digital media • Passionate about visual and audio communication • Experienced in graphic design, video production and creative editing, motion graphics and special effects, sound design and music production • Skilled in concept visualization and content creation • Proper expertise in teaching and leading teams in the execution of creative work in all areas • B.A. in Advertising • Adobe Certified Expert • Higher education in music composition, classical theory and modern harmony • Seeking momentum in digital development and personal growth.
Conceive and implement concepts, guidelines, and strategies in various creative projects and oversee them from concept to completion • Micromanaging video projects from concept to post-production • Responsible for the overall quality of work produced by the creative department • Translating marketing objectives into creative strategies • Leading and directing the creative team in the production of advertising and marketing collateral.
In a Nutshell
-Skills: concept, design, video, sound, and music
-Experience in Channels: social media, TV/film, radio, direct, and websites
Responsible for promoting creative excellence, developing design teams and nurturing creative culture. Work intimately with clients and designers/editors overseeing all aspects of the design and video production process to ensure that solutions are reached strategically within budget. Work spans brand strategy, insights-driven design, brand, and corporate identity, social media videos and photography, branded environments, digital branding, and new business development. Freelance side-projects in video production, editing, and motion graphics.
Key Clients: Meraas, Shadow PP, Noon, Elie Saab, and Emaar Properties
Giving creative content creation, integrated campaign design, promo production lectures, workshops, and short courses to corporate departments such as EMAAR, MERAAS, ITP, The National Theater of Abu Dhabi (with the collaboration of the ministry of culture and knowledge development of Abu Dhabi), The Egyptian ministry of foreign affairs, plus certified short courses in Adobe CC and other software applications focusing on post editing, motion graphics, infographics, and visual effects. .
Software-Skills: Adobe Photoshop, Illustrator, Premiere Pro, After Effects, Fuse, Dimension, InDesign, Maxon Cinema4D, Blackmagic DaVinci and Fusion, EDrawMax, ConceptDraw, and other software applications
Major in Advertising, minor in Graphic Design and Radio/TV
Music Theory, Modern Harmony, Advanced Harmony, Counterpoint, and Fugue.
Instruments: Keyboards and Guitars
Artistic ability. Self-development. Enthusiast. Competitive attitude. Problem-solver. Persuasive. Keeping up to date with the latest developments in the media industry and video technology.
Video and Audio Software Applications:
Adobe Creative Cloud: Premiere Pro, After Effects, Photoshop/Bridge, Illustrator, Fuse, Dimensions, Mocha Pro, Cinema 4D, 3D Max, Sketchup Pro, Final Cut Pro 7, Avid Pro Tools, and Cubase.
Digital Media Platforms:
Social Media Management (Instagram, Buffer, Hootsuite, Youtube, Facebook), Automated Posting (IFTTT and Tasker), SEO (HTML), SEM (Adwords), CPC (Adsense), Analytics (Google), Webdesign (Dreamweaver)
iOS and Windows literate
+ Networking and troubleshooting.
A slight knowledge in Android and Debian
Adobe Creative Cloud
Adobe Premiere Pro for advanced Editors
Adobe After Effects CC
Integrated Campaign Design
Certification in Digital Marketing
Cinema 4D - The Essentials
Cinema 4D R20
3D Max - A Detailed Overview
The Art of Motion Graphics
Visual Effects - Principles and Techniques
Virtual Reality foundation - 360 Videos
The essentials of Adobe InDesign
Adobe InDesign for Editors
Adobe Photoshop CS
Infographics: The Art and The Design
Infographics: Principles and Techniques
EDrawMax versus ConceptDraw
CIW (Certified Internet Webmaster)
Google Advert: SEO and SEM
Personal Branding - Critical Analysis
Advanced Branding and Design
Digidesign Pro Tools (prior Avid)
Audio Production - Berklee Online