Joseph Mellaci

Joseph Mellaci

Work History

Work History
Nov 2007 - Aug 2011

VP Global Markets

Edcomm Banker's Academy

Consulting Director and VP responsible for developing and implementing the marketing and branding strategies to open international markets for this 24 year old provider of training and education to the banking and financial services industry.Directed the sales and marketing teams as well as manage all international partnerships. Established a multi-million dollar core international business within 18 months.  Conducted 50% international travel.

Jan 2001 - Mar 2010

Principal

Nova International

Leveraged strong factory relationships, outstanding OEM development skillls, and respected position with wholesale buyers to established this design, sourcing, importing, exporting, and off-shore manufacturing concern to service the US, Canadien, and European computer bag, fashion handbag, leathergoods, accessories, and promotional products wholesale markets.

Achievements:

  • Annual sales over $5 million USD
  • Acted as primary consultant to open and expand the promotional products market for national brands DayTimer and Mundi Westport.
  • Established the business model including marketing, sales, and product development strategies to successfully open the Collegiate market for national brands (upon request)
  • Created and launched successful eco-friendly brand ofbags and accessories (upon request)
  • Managed all international partnerships with vendor factories
  • Directed all sales, marketing, and logistics strategy and implementation
Feb 1996 - Jan 2001

Director of Marketing

Maydiang USA

Implemented and expanded marketing strategies to open the US market for the world class Maydiang Group of leathergoods factories in China.Responsible for coordinating all OEM development within the organization.

Achievements:

  • Directly responsible for over $12 million USD in annual sales at apex.Average annual sales over $8 million USD.
  • Developed winning OEM programs for national brands including Liz Claiborne, Leed’s Business Accessories, Timberland, Cole Haan, among many others
Jun 1990 - Jan 1996

Sales Manager

Cromwell Leather Company

Sold finished leathers of all grades to leathergoods and shoe manufacturers in the Northeastern US.Sold finished and unfinished bonded leather to US belt manufacturers nationally.Sold bookbinding leather and bonded leather to US album and journal manufacturers and wholesalers.

Sep 1984 - Apr 1990

Test Engineer

Pratt & Whitney Aircraft

Interfaced with the design team of the F100-PW-200 jet engine (power plant for the F16 in service now) to integrate stress parameters maintenance schedules for the development of AGETS (Automated Ground Engine Test Set).Directed the test nacelle technicians in set up and oversaw and reported to the team on each test cycle.

Jun 1976 - Jun 1980

Jet Engine Technician

US Navy

Technician working on Allison T-56 Turboprop engines installed on Grumman E2-C aircraft.Extensive nighttime flight deck experience onboard the aircraft carriers USS Kitty Hawk, USS Independence, and USS America.

Education

Education
Sep 1996 - Jun 1998

Western Connecticut University
Sep 1980 - Jun 1984

Embry-Riddle Aeronautical University