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High-targeting, competitive and helpful. These things describe briefly who I am.

I am a high-targeting Master's student majoring in managerial accounting and pushing my limits to be exceptional in corporate management one day. I exploit my accounting, finance and management knowledge acquired in business schools. Recent experience working with Financial management in a hotel chain taught me also various aspects of practical planning and cost data analysis as well as carrying my responsibilities independently.

I also have a sound experience in B2B and B2C sales due to working through the student years in three separate sales teams where I genuinely enjoyed the healthy competitive environment. Making difference in my customers' success drove me giving my best.

Being helpful to my colleagues and sparring with them to make the whole team succeed is my natural way of working. Although I equally enjoy learning things while solving problems by myself. 

"Joel works independently and systematically and is able to examine things analytically."

- Jani Vahala, CFO and direct supervisor at Sokotel

Work Experience

Jan 2017

Master's thesis project in Management Accounting

with Lyyti Oy

"Customer Profitability Analysis in Software as a Service Business Model"

May 2016Sep 2016

Accounting Specialist

Sokotel Oy / SOK

Producing independently cost planning reports and analysis using i.e. Cognos Analysis for Excel to support CFO and Business Controller at Sokotel, a finnish hospitality operator of 14 Sokos Hotels, 7 Radisson Blu Hotels and various restaurants in Finland, Estonia and Russia.

May 2015Sep 2015

Regional Sales Representative

Verisure Oy

Responsible for own small business and consumer accounts. Proven track record of successful sales for five months in a row in smart home and safety solutions including fire and burglary systems for stores and homes. Full time responsibilities.

Nov 2012Apr 2015

B2B Presales Representative

Lyyti Oy

As a salesperson at Lyyti (the most used Event Management Software Company in the Nordic Countries) my main responsibilities were market research, prospecting potential business customers and convincing decision makers for further customer acquisition negotiations. My position required constant cold calling and developed ability to quickly detect customer needs and find the important selling points. Part-time input while studies, full time on university vacations.

Jul 2012Nov 2012

Sales Trainee

Verisure Oy

Working in a large sales organization and representing the most widely installed home security system in Europe I was responsible for my own consumer accounts. Customer acquisition included campaigning, meeting families, introducing tailored smart home & security systems, negotiating and maintaining the relationships. Full time responsibilities.


Aug 2010Present

Master of Science in Economics and Business Administration

Turku School of Economics /  University of Turku, Finland

Major: Accounting and Finance, Managerial Accounting

Minors: Management and Organization, Business Law, Information Systems Science

Sep 2014Feb 2015

Erasmus Exchange

Ghent University, Belgium

Participation in M.Sc. in Business Engineering, Operations Management - program

Jan 2010


Puolalanmäki Academic Upper School

Eximia cum laude approbatur

Volunteer & other

Member of the Board of Directors, Profea Oy (former KY-Dealing Oy) (2012 - present)

Controlling operative management and decision making over strategy, recruiting and budgeting. 

Vice President and Corporate Relations Representative, Aktiiva ry (board 2012)

 (Organization of Accounting and finance students)

Uni education lobbying & organizing cooperation with companies like PwC, EY and Lindorff

Treasurer, Systeemi ry (board 2012)

Accounting and Financial reporting

Finnish Military Service (7/2011 - 7/2012)

Ranger Signalist, NCO

IT & Language Skills

IBM Cognos Analysis for Excel

daily data gathering for planning and analyzing purposis @Sokotel

MS Excel, Word, PP

Excel, several courses and active use in work and studies

Word and PP, meeting academic requirements of reports & presentations

Salesforce CRM

daily use over 2 years in the Lyyti Oy


understanding basic processes after simulation course at TSE


native language


professional proficiency, studies in English in Ghent University


intermediate level


basic knowledge


Jani Vahala, CFO, Sokotel Oy / SOK

mobile +358 40 508 3360

Petri Hollmén, CEO & Founder, Lyyti Oy

mobile +358 40 173 7777