Joel Tipton

Summary

A thought leader with over 25 years of industry experience in FMCG, able to successfully generate and connect strategic and tactical insights that inform, guide, and shape the appropriate business decisions so crucial in today's real-time marketplace.

Expert at delivering tailored insights for category plans and tactics meeting consumer behavior while always focusing on the future state of consumer needs.

Work History

Work History
Nov 2012 - Sep 2014

Sr. Director of Insighst

CROSSMARK

Ensured a level of client support, accountability, and thought leadership required in today's real-time marketplace; Including the areas of channel, retail, and shopper analytics centered around the 4 P's that drove successful strategic and tactical insights for my clients.

Feb 2001 - Nov 2012

Sr. Category & Shopper Insights Mgr

PepsiCo

FLNA Growth Ventures:  Thought leader of insights innovation and retail performance. Leading the organization in establishing new FLNA non-traditional growth driving categories and new In-Store beach-head locations.

FLNA:  Responsible for channel specific break through insights and deliverables for a $1 billion dollar business encompassing the Drug, Dollar, and Club Channels

Pepsi:  Responsible for leading development of targeted account plans to achieve PCNA business objectives.

Mar 1993 - Sep 1997

Key Account Sales Manager

ConAgra
Nov 1988 - Mar 1993

Perishables Buyer

Fleming / Affiliated Foods
Jun 1987 - Nov 1988

Economist

USDA

Skills

Skills
10
CPG Strategy
8
Leadership
10
Category /Brand Analytics
10
Relational Data Connections
10
Syndicated Data
10
Shopper Insights
8
Loyalty Data
8
Selling
8
Forecasting
8
Procurement
8
Retail Analytics

Education

Education

Certifications

Certifications
May 2014 - Present

Dale Carnegie Skills for Success

Dale Carnegie Training

PROFESSIONAL ACHIEVEMNTS

Frito-Lay's "Inspire Well-Being" Award

PepsiCo's "President's Ring of Honor" Award

Pepsi's Kroger Team "Star Performer" Award

Pepsi's "Driving the Business" Award

Pepsi's "Crushed Coke Can" Award

Pepsi's Albertsons Team "Make a Splash" Award

ConAgra's "Top Sales Achiever" Award

Fleming's "Top Buyer" Award