A thought leader with over 25 years of industry experience in FMCG, able to successfully generate and connect strategic and tactical insights that inform, guide, and shape the appropriate business decisions so crucial in today's real-time marketplace.
Expert at delivering tailored insights for category plans and tactics meeting consumer behavior while always focusing on the future state of consumer needs.
Nov 2012 - Sep 2014
Sr. Director of Insighst
Ensured a level of client support, accountability, and thought leadership required in today's real-time marketplace; Including the areas of channel, retail, and shopper analytics centered around the 4 P's that drove successful strategic and tactical insights for my clients.
Feb 2001 - Nov 2012
Sr. Category & Shopper Insights Mgr
FLNA Growth Ventures: Thought leader of insights innovation and retail performance. Leading the organization in establishing new FLNA non-traditional growth driving categories and new In-Store beach-head locations.
FLNA: Responsible for channel specific break through insights and deliverables for a $1 billion dollar business encompassing the Drug, Dollar, and Club Channels
Pepsi: Responsible for leading development of targeted account plans to achieve PCNA business objectives.
Aug 2000 - Feb 2001
Regional Sales Mgr (Southwest)
Sep 1997 - Aug 2000
Client Service Manager
Mar 1993 - Sep 1997
Key Account Sales Manager
Nov 1988 - Mar 1993
Fleming / Affiliated Foods
Jun 1987 - Nov 1988
Category /Brand Analytics
Relational Data Connections
Jun 1983 - Apr 1987
May 2014 - Present
Dale Carnegie Skills for Success
Dale Carnegie Training
Frito-Lay's "Inspire Well-Being" Award
PepsiCo's "President's Ring of Honor" Award
Pepsi's Kroger Team "Star Performer" Award
Pepsi's "Driving the Business" Award
Pepsi's "Crushed Coke Can" Award
Pepsi's Albertsons Team "Make a Splash" Award
ConAgra's "Top Sales Achiever" Award
Fleming's "Top Buyer" Award