General Manager, Direct, Data & Digital
Carlson Marketing is the local and global expert in customer loyalty, responsible for strategic development, implementation and management of loyalty programs in banking and finance, travel, retail and entertainment.
As General Manager of Direct, Data & Digital, I was responsible for delivering more personalised and engaging customer communications through the combination of data and creative.
- Delivered market segmentation model for new utility, designed to increase revenue through targeted and personalised communications
- Implemented new ‘User Experience Design’ methodology, which was subsequently used for the launch of new e-commerce website (entertainment loyalty program)
- Improved design and structure of existing e-commerce stores, resulting in double-digit sales conversion
- Introduced new web analysis platform to further improve sales conversion of e-commerce stores
(NB. I’m unable to detail clients or program specifics due to confidentiality)