- Spending time with my Family
- CrossFit training
Boost Marketing helps businesses to implement a marketing system that generates a consistent flow of profitable business. Recent clients include:
Carlson Marketing is the local and global expert in customer loyalty, responsible for strategic development, implementation and management of loyalty programs in banking and finance, travel, retail and entertainment.
As General Manager of Direct, Data & Digital, I was responsible for delivering more personalised and engaging customer communications through the combination of data and creative.
(NB. I’m unable to detail clients or program specifics due to confidentiality)
Marketing consultant to a broad range of businesses providing strategic marketing advice.
Made significant improvements in a short period of time, resulting in a 6-fold increase of their customer base, at half the previous cost.
Subsequently implemented a few tactical campaigns whilst redeveloping the brand for relaunch, as well as improving the business’s online capability.
Sole importer and distributor for Swiss Travel Products in Australia and New Zealand, with stock represented in retailers in NSW, VIC, QLD, SA and New Zealand.
Responsible for a company of 52 staff, with annual billings of approx. $10M (independent of Leo Burnett). iLeo provided specialist marketing experience in the areas of direct marketing, data analytics, digital marketing, call and contact centre and promotional marketing.
I was the agency lead for the team responsible for launching the Virgin Credit Card in Australia (the most successful credit card launch in Australia ever)
Diageo.Responsible for developing the CRM strategy for Bundaberg Rum, for the initial test (2003), and the subsequent rollout (2004).Won 2 Silvers at 2005 ADMA Awards – campaigns beat objectives by 147% and 291% respectively.
Optus Business. Developed the contact strategy and online sales tools for the lead generation component of the “Convergence” campaign – beat objectives by 585%
Also involved across a number of other key clients such as Canon, Subaru and QAS.
This was during the period as Cartwright Williams merged with Leo Burnett and formed iLeo.
Cartwright Williams was a specialist direct and database marketing agency, and I held various positions during this period, working on a wide variety of accounts incorporating both business-to-business marketing and consumer marketing. Some of the highlights included:
1999: Young Direct Marketer of the Year Finalist, Australian Direct Marketing Association
1996: Equity shares
1994: Employee of the Year
1992:Employee of the Year