Download PDF

Joel Keitner

Sales & Marketing Professional

  • Toronto, ON
  • 647.772.2432


Aug 2015Present

Inside Sales Associate

The Keitner Group

Generating leads through cold calling and door-to-door interactions. Qualifying potential buyers and sellers that are interested in some form of residential real estate transactions within the year. 

  • Consistently exceeding targets of 15-20 qualified leads per week
  • Immersed myself within Keller William's world renowned training programs and focus on continuous improvement
  • Helping grow the company by increasing our market share in specifically targeted regions while expanding our presence through direct marketing
Nov 2014Aug 2015

Event Sales Coordinator

The Canadian Institute

Managing accounts for senior level executives, including company presidents and CEO's, and securing their participation in corporate events throughout various fields such as Energy, Law, Manufacturing, Health Care, etc.

  • Through lead generation and effective negotiation, I helped launch inaugural events such as the Health Care Process Improvement Symposium and American Lean Manufacturing Forum
  • Consistently surpass quota, which is approximately $30,000 per month.
  • Increased company revenue by 8.2% within my first six months.
Oct 2013Sep 2014

Director of Business Development

Managed accounts for Canada's largest online resource for vacation rental properties by focusing on client acquisition and retention. Through selling listings and upgrading accounts to superior packages, I would market and advertise vacation rentals for property owners and management groups. My monthly target was $5000 in revenue and 150 properties added to our network.

  • Exceeded my quota consistently by approximately 25-40%
  • Represented the company and increased brand recognition through trade shows and major event activations.
May 2013Sep 2014

Brand Ambassador

Free For All Marketing / Boom! Marketing

On behalf of Toronto's most pominent marketing firms, I Represented renowned organizations and brands such as Metrolinx, Kijiji, BMO, Campbell's, Ferrero Rocher, Moosehead, etc. I also Researched customer response to products by engaging consumers and reporting on demographics and metrics. Quotas varied per activation, for instance:

  • Initiated Pawsway customer loyalty program; I was to register 10 merchants per week to offer discounts to their customers for shopping with the accompaniment of their pet. I exceeded this target by 30-50%. Additionally, I was to enroll 20 customers to the program, per day, which I frequently surpassed by over 100%.
  • Enrolled clients for BMO World Elite MasterCard. Required to register 10 clients per day as well as provide information regarding the benefits of this offer, which I exceeded by approximately 90%.
Nov 2011Feb 2012

Team Manager

Public Outreach

I managed the Halifax Division of an international third party fund-raising consultancy that promises a 3-to-1 ROI for world-renowned not-for-profit organizations such as UNICEF, Doctors Without Borders (MSF), Plan International and Greenpeace. My weekly target, as well as that of my team's, was $150 in monthly contributions ($30 per day). I was slightly below target only 2 weeks out of the entire duration of my employment at Public Outreach; however, constantly exceeded my target by 50-150%.

  • Expanded public awareness on certain issues while fund-raising through many mediums such as face to face, door to door, in malls and over the phone.
  • Trained and led teams to achieve similar success as well as tracked their key performance indicators in order to provide exemplary results for the Eastern Canada division of the company.
  • Increased monthly contributions toward various non-profit organizations for a projected total of between $500,000 - $1,000,000 in less than one year


Sep 2006May 2010

Bachelor of Arts

Concordia University

English Language & Literature