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  • Native Portuguese
  • Fluent in English
  • Good working knowledge in Spanish


Client-focused business unit manager with proven track record in turnaround and change management.

Visionary, strategic-thinking and results oriented leader with significant accomplishments in corporate development, new businesses start- ups, and innovation.

Experienced on leading and motivating people with different cultures by creating high performance teams and inspiring staff to develop new and innovative methods.

Oriented for global businesses with local presence.

Over 25 years´ hands-on, progressive experience in business improvement. 


Executive MBA program in e-commerce, ESPM/2001

Bachelor s degree in electronic engineering, FAP/1979

Fluent English

Good working knowledge of Spanish

Management Development

  • Participated in professional development programs in Brazil and abroad, such as: Breakthrough Champions, Key Account Manager Development Program, Domestic and International Marketing Seminars, High Impact Ideas Harvard Business Review Marketing and Sales World, Managing Personal Growth.
  • Strategic Development Thinking, Strategic Management of Costs and Pricing, Coaching for Performance and Growth.
  • Participated in domestic and international trade fairs and exhibitions, such as CES / Comdex USA, Hong Kong, Japan, Taiwan, Korea, China and IFA - Germany.
  • Director of the Electronic Components Sector of the Brazilian Electrical and Electronics Industry Association Industry’s (ABINEE) from 1992 and 1996.



Work experience

Jan 1980Apr 2008

General Manager Latin America

Philips do Brasil

Philips do Brasil is a subsidiary of Royal Philips Electronics of Holland and has been operating in Brazil for 83 years. As the leader in the local electric-electronic markets, the company focuses on the telecom, IT and medical-hospital equipment sectors.

General Manager P&A - Philips Consumer Electronics, Latin America (05/2006 - 04/2008)

Reporting to the VP Latin America Business Manager and managing an annual budget of US$ 45 million in São Paulo (SP), led the regional team and focused on the distribution market and retail channels. Managed a business unit with 8 professionals in different countries throughout Latin America.

Main attributions and achievements:

  • Was responsible for the strategic positioning, implementation, development and ultimately the P&L of the P&A business unit for Electronics and Computing in Latin America with key regional and international retail chains.
  • Restructured the business unit by managing the product line, changing the positioning in the market and resizing the staff.
  • In one year, increased the sales volume of parts and accessories by 150%, having reduced fixed costs by 18% and posted a 12% increase in margins in relation to the previous year.
  • Negotiated supply agreements with major distributors and retail chains, increased the number of points of sale by 230% and increased the average invoice amount by 30%.
  • Introduced the concept of Category Manager in parts and accessories at Carrefour, Walmart, Extra, Fnac, Fast Shop, A2You and B2W in Brazil.
  • Represented Latin America on the International Retail Board.

General Manager of Sales and Marketing for the Americas- LG. Philips Displays Brasil Ltda. (04/2001 - 04/2006)

Reporting to the CSO at the head office in Hong Kong and managing an annual budget of US$ 600 million in São José dos Campos (SP), led the regional team of 18 professionals and catered to TV manufacturers in Brazil and abroad.

Main attributions and achievements:

  • Was responsible for managing the CRT (cathode ray tube) Sales and Marketing teams in Brazil, Argentina, Mexico and United States, organizing and managing a multicultural team.
  • Increased annual sales by 12%, despite a 7% p.a. price devaluation. Reduced selling expenses by 10% and turned around the financial flow.
  • Increased export volume by 120% from the Brazil unit to Argentina, Mexico, Europe and Asia over a three-year period.
  • Revamped the sales team by defining clear objectives per account, incentive campaigns, training and development. Improved the Employee Satisfaction Rate by 15%.
  • Created the 29” tube business in Brazil, resulting in the creation of a new production facility in Manaus, which was further expanded with the 14 and 20 inch models.
  • Was recognized with quality awards by Itautec Philco, Semp Toshiba, Philips Consumer Electronics, Sanyo Spain.

Sales Manager - Philips Components (01/1998 - 03/2001)

Reporting to the General Manager of Sales and Marketing and managing an annual budget of US$ 60 million in São Paulo (SP), led the sales team of 12 professionals and catered to manufacturers of electronic devices.

Main attributions and achievements:

  • Was responsible for managing the electronic components sales teams in Brazil.
  • Implemented Key Account Management and restructured the sales channels in the sector, having streamlined the number of clients and purchase orders processed by 30%, while increasing total sales by 10%.
  • Developed and implemented structural changes in the Sales and marketing areas for purposes of starting up the joint venture between LG Electronics and Philips in the CRT (cathode ray tube).
  • Led the team that represented Latin America in a quality program, having stood out for being the first to implement an e-business system aimed at improving relations in the market.
  • Divested the passive components division (resistors, ferrites, capacitors) in Brazil.

Purchasing & Import Manager/Head and Analyst - Philips do Brasil Ind. e Com. Ltda (01/1980 - 12/1990)

  • Ascended professionally in the Supply Chain area, having occupied corporate and business unit positions.
Feb 1991Aug 1997

General Manager

Toko do Brasil

Japanese multinational that manufactures electronic components, mechanisms and systems, with sales operations in 19 countries, 12 manufacturing facilities and a development center in Asia. Employs more than 9,000 and is the worldwide leader in its segment.

General Manager (04/1994 - 08/1997)New Business Development Manager (02/1991 - 03/1994)

Reporting to the president in Brazil and managing an annual budget of US$ 15 million in Taboão da Serra (SP), led the Sales, Marketing, Purchasing and Planning team of 25 professionals and catered to manufacturers of electronic devices.

Main attributions and achievements:

  • Was responsible for the Sales, Marketing, Engineering and Planning areas.
  • Reorganized the Brazil operation, having modified the product line, reallocated personnel, repositioned the company in the market and reduced costs in terms of transport, packaging and warehousing.
  • “Underwent an industrial downsizing process and created a sales unit in Manaus to service the regional market, which reduced costs and contributed to turn the business around.


Jan 1999Present

Executive MBA

Jan 1975Dec 1979