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Joel's Experience

As head cheese of Cheesman Group, LLC, Joel oversees all the companies within the primary LLC. These include HRSEO, Oaseo, Cheezhead and more.  Joel is an evangelist of search engine optimization (SEO), Internet marketing and other emerging technologies that help employers and like businesses drive targeted candidates to vacancies.

Joel also serves as a special consultant to the new, non-profit organization overseeing the development of the carefully regulated .jobs domain. He speaks at international events like the British Columbia HRMA conference.

Of Joel, industry guru John Sumser said, “Cheesman is applying [search engine marketing] ideas to our market. The tagline ‘You don't need Monster when you have Google’ says it all. While we're more inclined to think that every toolkit needs a full set of tools, we acknowledge the right of screwdriver manufacturers to claim that they have the only required tool.

”That said, Cheesman's blog is a bit of fresh air. His company is a much needed addition. Nice job.”

See more HRSEO and Cheezhead Testimonials.

Prior to working in the Internet recruiting space, Joel cut his teeth in the political arena in Washington, D.C. and managing congressional races around the U.S.

The Head Cheese

SEO Consulting Shop

Award-Winning Blog

Joel's Interests

In addition to being a closet SEO geek, Joel’s an avid fan of sports, music and good food. So don’t be surprised to see him relaxing some summer Saturday afternoon at Jacobs Field with a Stadium Mustard topped bratwurst and a Dortmunder watching the Indians, hanging in the Dawg Pound for a Browns game or enjoying a concert at The Agora.

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About Joel Cheesman

Joel Cheesman is a well-known blogger of online recruitment topics, speaker, entrepreneur and agent of change.

Cheezhead author Joel Cheesman is one of the most widely-read bloggers on emerging recruitment issues in the world. He was the recipient of’s Best Technology Recruitment Blog for 2005 and received Best Recruiting Blog in 2007. He has been featured in Fast Company magazine and its blog under FC Reads, as well as NewsNow, Workforce Management, AIRS, Crain’s Business, BusinessWeek Magazine, Resumes for Dummies, U.S. News & World Report and The Wall Street Journal (print edition).

Specialties: Search engine optimization and marketing, e-marketing, online recruitment, blogging, agent of change.

Born in 1971, Joel is a 1994 graduate of Ball State University.  Joel lives in Cleveland, Ohio, with his wife Laura, son Cole and their two cats, Nacho and Chili.

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