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Introduction

I’m a published writer, collaborator and facilitator whose primary background is in business development and organizational conflict resolution. Expertise in business process analysis, change management, communication strategy, facilitation and training. Fluent in full stack development, web design, project management and information architecture. I enjoy process and management analysis and believe that the manner in which an  organization communicates with it's employees and its customers is the foundation upon which any brand, user experience or business process is elevated or discarded. 

Qualification Highlights

  • Marketing and corporate communications executive with 5+ years experience in the IT industry and proven track record of creating, managing and executing successful marketing campaigns, on-boarding, new product development and customer experience (UX).
  • Developed campaigns that have generated hundreds of thousands of dollars in new revenue, including increasing national customer data base through custom built user experiences and programs, partnerships and online media resulting in 100,000+ new members and 500+ thousand in new revenue.
  • Coordinated and managed the most successful PR/marketing campaign in Kadirnet's history generating over a million media impressions worth over $200 thousand in ad value.
  • Extensive business development and joint marketing experience , having worked closely with clients such as Royal Dutch Shell, The Preiss Company, American Campus Communities, The Anadarko Petroleum Company, Lamar University, Charter/Spectrum and the Ansa McAL group.
  • Deep knowledge of creating and executing online campaigns, research methodologies, data analytics and forecasting.  Process analysis, branding, corporate communications and product development.  Digital media creation, SEO management advertising and copy writing.  (I'm also the public speaker at industry events).
  • Developed and implemented entire information architecture for Kadirnet and Vortex Fiber encompassing customer databases, marketing automation, SEO and social media account management, billing, payment processing, customer experience and reporting via advanced API framework creation, webhook and software integrations.

Professional Experience

Director of Marketing and Communications

Kadirnet
20162018

Led all marketing strategy, web design and digital content creation as well as enterprise-wide software and automation infrastructures encompassing sales, marketing, customer accounts, internal/external communications, customer experiences, social media monitoring automation and dashboards. I also developed payment processing and reporting for the company as a whole.

I also led all process analysis and corporate strategy development and implementation in re-brand processes.  I developed the corporate communication strategy , marketing and go-to-market product development.  I created all customer experiences as well UX design for customer / account management and digital (web-based) products such IPTV and streaming television.

I oversaw all social media management, postings, listing management and SEO development.  I'm fluent in API infrastructures and automations, web-design and maintenance, email campaigns, customer care and relationship management, marketing funnels and I also performed all public speaking and presentation at industry events.

  • Design, production and oversight for new product development  through go-to market development and launch for a streaming television service, KadirTV.  Drove all sales for this product and developed all UX aspects including web development on iOS, Android and Roku platforms.
  • Corporate Strategy
  • Process Analysis
  • UX and Design
  • Project Management
  • Relationship Management
  • Web Design & Maintenance
  • Digital Marketing
  • Training & Development
  • Copy Writing & SEO
  • Corporate Representative
  • Public Speaker
  • Product Development

Management Consultant

The Onward Companies
20122015

Principle Clients: Royal Dutch Shell, Anadarko Petroleum Company. Developed culture & efficacy programs to reinforce new standards of practice and safety protocols.  I also led facilitation teams, creating & presenting high-impact programs for leadership development, conflict resolution, communication, safety & regulatory compliance. I also established the corporate office in Trinidad & Tobago and mediated labor relations there for the Ansa McAL group.

Teacher

Abilene Independent School District
20092011

I taught high school world history courses with concentrations in WWI and WWII.  These courses were designed to help students understand the personal, human effects of war and social injustice.

Academic Experience

Master's Degree

Abilene Christian University
20112012

Organizational Leadership & Development with concentrations in Conflict Resolution, Negotiation and Mediation