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Joel Ashby, MA

Organizational Development & Training Professional


Organizational Leadership & Development professional with 10 years experience in executive coaching, facilitation and providing sustainable change management across multiple verticals such as IT, oil and gas, manufacturing, education, government, professional services and nonprofits.  My leadership philosophy is one that relies heavily upon collaboration and always working towards an end-goal of making the lives of others better.

Through this philosophy I have authored and facilitated accredited efficacy, leadership, specialized training and culture change initiatives for some of the largest companies in the world - as well as some of the smallest. Developed, planned and implemented culture change, leadership and effectiveness programs outlined in the National Commission on the BP Deepwater Horizon Oil Spill and Offshore Drilling's Report to The President (2011) for both the Transocean and Anadarko corporations. Master of Organizational Development. Areas of expertise: Leadership Development, Curriculum and Program Development, Conflict Resolution, Organization and Structure Building. Notably bringing a people-centered approach to business that can be lost in today's world of data driven analytics

Professional Experience


Director of Marketing and Communications


Member of executive planning and development committee. In this position I have developed internal processes and organizational workflows along with the design and implementation of company-wide software infrastructures encompassing sales, marketing, customer care, communications as well billing and accounts receivable.

Current areas of oversight include:

  • Corporate Strategy
  • Process Analysis
  • Client Services and Relationship Management
  • Web Design and Digital Media
  • Marketing
  • Content (Technical Writing & Copy Writing)
  • Training and Efficacy Development

Management Consultant (Training & Development Specialist)

The Onward Companies

Responsible for the creation and implementation of large scale, high impact company culture and effectiveness programs focusing on efficacy, safety and leadership development through global initiatives. This role had a heavy consulting portion that required me to discuss, create and pitch custom solutions to clientele in the field as well as the boardroom. Relationship management as well as management consulting were both integral parts of this role.

  • Researched, created and facilitated programs through classroom, on-site, online, boardroom and individual training, coaching and consultative initiatives - all tailored specifically to client needs.  This role was responsible for program development and management from beginning to end as well as business development in field.
  • Utilized project data to produce White Papers in the fields of environmental health and safety (EHS) as well as leadership development and training protocols for reporting as well as presentation to clients, stakeholders and global industry conferences.
  • Oversight of international logistics and office development for new corporate presence in Trinidad and Tobago.  Led community involvement campaign and awareness outreach for business development within local energy council, labor unions and private industry.

Management Consultant, Organizational Change Management (OCM)

Global Samaritan Resources

Using Organizational Change Management (OCM) and Lean Six Sigma Methodologies developed, facilitated and managed key functional areas insuring milestones and objectives were met during implementation of new organizational structure.  This project was the subject of my Master's Thesis Project of 2012.

  • Developed a change management strategy based on a situational awareness of the details of the change and the groups being impacted by the change.
  • Oversaw, monitored, and measured OCM plan execution and effectiveness of transformation projects. Managed work-plan activities, reporting status, and led coaching efforts to ensure collaboration. Provided analytics on transformation change management status for executive consideration and reporting. Communicated program status, performance, milestones, dependencies and issues.
  • Identified potential people-side risks and anticipated points of resistance and developed specific plans and initiatives to mitigate or address concerns.
  • Prepared readiness reviews for senior management.
  • Provided guidance and coaching to program sponsors and business unit management to facilitate successful transformation.


Abilene Independent School District

Grant fund educator through the Texas State Board of Education specializing in standardized test preparation and readiness for grades 6 through 12 (2009).

  • Texas Teaching Certification in Social Sciences (composite) for grades 8 through 12. Taught 10th grade World History (2010, 2011),

Academic Experience


Master's Degree

Abilene Christian University

College of Graduate and Professional Studies

  • Organizational Leadership and Development
  • Certificates of Graduate Study held in Organizational Conflict Resolution, Conflict Resolution Education, Corporate Mediation and Advanced Mediation.

Bachelor's Degree

Abilene Christian University

College of Arts and Sciences (Honors)

  • Triple Major: Communication, Psychology & Sociology