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Joel Ashby, MA

Director of Marketing & Communications

Professional Summary

Organizational Leadership & Development professional with experience across multiple verticals such as IT, oil and gas, manufacturing, education, professional services and nonprofits.  

I enjoy corporate strategy and process management as well as corporate communications, web design and social media management.  Writing research, proposals, articles for publication, digital and print media are functions I typically take on in my company roles.

With my unique toolbox I go about enhancing collaboration and organizational synergy to supercharge organizations. Increasing the engagement and efficacy of their client facing services and hopefully enhancing the work-life my colleagues.

I've worked successfully with organizations of all sizes - large multinationals to entrepreneurial start-ups to turn around critical situations, resolve conflicts, improve performance, implement growth strategies and enter new markets.

Professional Experience


Director of Marketing and Communications


Member of executive planning and development committee. I work very closely with business development, senior network engineers and project management professionals enabling Kadirnet to bring the pinnacle of advanced communications technology to our clients.

In this position I have developed internal processes and organizational workflows along with implementation of company-wide software infrastructure encompassing sales, marketing, customer care and communications. Allowing the organization to scale from ten to five-hundred employees in one year.

Current areas of responsibility include:

  • Corporate Strategy
  • Process Analysis
  • Client Services and Relationship Management
  • Web Design and Digital Media
  • Marketing
  • Content (Technical Writing & Copy Writing)

Management Consultant (Training & Development Specialist)

The Onward Companies

Responsible for the creation and implementation of large scale, high impact company culture and effectiveness programs focusing on efficacy, safety and leadership development through enterprise-wide programs. This role had a heavy consulting portion that required me to discuss, create and pitch custom solutions to clientele in the field as well as the boardroom. Relationship management as well as management consulting were both integral parts of this role.

  • Researched, created and facilitated programs through classroom, on-site, online, boardroom and individual training, coaching and consultative initiatives - all tailored specifically to client needs.  This role was responsible for program development and management from beginning to end as well as business development in field.
  • Utilized project data to produce White Papers in the fields of environmental health and safety (EHS) as well as leadership development and training protocols for reporting as well as presentation to clients, stakeholders and global industry conferences.
  • Oversight of international logistics and office development for new corporate presence in Trinidad and Tobago.  Led community involvement campaign and awareness outreach for business development within local energy council, labor unions and private industry..

Management Consultant, Organizational Change Management (OCM)

Global Samaritan Resources

Using Organizational Change Management (OCM) and Lean Six Sigma Methodologies developed, facilitated and managed key functional areas insuring milestones and objectives were met during implementation of new organizational structure.  This project was the subject of my Master's Thesis Project of 2012.

  • Developed a change management strategy based on a situational awareness of the details of the change and the groups being impacted by the change.
  • Oversaw, monitored, and measured OCM plan execution and effectiveness of transformation projects. Managed work-plan activities, reporting status, and led coaching efforts to ensure collaboration. Provided analytics on transformation change management status for executive consideration and reporting. Communicated program status, performance, milestones, dependencies and issues.
  • Identified potential people-side risks and anticipated points of resistance and developed specific plans and initiatives to mitigate or address concerns.
  • Prepared readiness reviews for senior management.
  • Provided guidance and coaching to program sponsors and business unit management to facilitate successful transformation.


Abilene Independent School District

Grant fund educator through the Texas State Board of Education specializing in standardized test preparation and readiness for grades 6 through 12 (2009).

Texas Teaching Certification in Social Sciences (composite) for grades 8 through 12. Taught 10th grade World History (2010, 2011),


Academic Experience


Master's Degree

Abilene Christian University

College of Graduate and Professional Studies

  • Organizational Leadership & Development
  • Certificates of Graduate Study held in Organizational Conflict Resolution, Conflict Resolution Education, Corporate Mediation and Advanced Mediation.

Bachelor's Degree

Abilene Christian University

College of Arts and Sciences (Honors)

  • Triple Major: Communication, Psychology & Sociology