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Joel Tracy is a highly sought-after Consultant who has an extensive understanding of the marketing research discipline. Joel Tracy founded the consulting firm, Informed Business Decisions, Inc. in 1999 to address the needs of global cross-industry organizations seeking marketing research expertise for product strategies. As a Consultant, Joel Tracy directs global high-profile product launch projects at Eisai Pharmaceuticals. Joel Tracy advised on global strategic business plans to launch major products and generate business revenue, executed marketing research projects for Roche, and assisted in high-priority product launches for Genentech. Joel Tracy codeveloped multimillion dollar operating budgets and was the recipient of a Metabolics team award from Roche Genentech, Inc. Joel Tracy drafted innovative business proposals for Japanese venture capitalists and partner companies, and leveraged his marketing research strategy and process expertise for Toyota strategic plans.


Prior to Informed Business Decisions, Inc. consulting, Joel Tracy gained 10 years of experience consisting of various marketing research and managerial positions at globally-recognized companies. Joel Tracy began his marketing industry career as a Market Analyst for the Upjohn Company. Joel Tracy served as a Senior Marketing Researcher for S.C. Johnson & Son, Inc. prior to returning to Upjohn in 1991. At S.C. Johnson & Son, Joel Tracy directed product-release project planning for the Marketing and Research and Development departments. Joel Tracy trained Chinese and Taiwanese management and officials. Joel Tracy prevented a $1 million loss by redirecting a marketing campaign. Joel Tracy also contributed his extensive marketing research expertise to projects at Pharmacia & Upjohn, Inc., Bristol-Myers Squibb, and Searle.


Joel Tracy graduated from the University of Wisconsin-Madison's renowned Marketing Research Program with a Master of Science in Business. Joel Tracy possesses a Bachelor of Science in Business Administration from University of Wisconsin-Stevens Point. Joel Tracy’s coursework focused on marketing and marketing research.

Work experience


Master of Science in Business, major in Marketing/Marketing Research