- Independently identify and execute events, festivals, tastings and promotions. Develop, plan, and promote special events to increase tasting room sales and overall brand exposure. Special events campaign increased revenues by 30% in December of 2016.
- Represent winery at events, coordinate demo staff for San Diego On/Off Premise accounts. Approve expense reports.
- Deliver monthly content, such as Wine Club newsletter, social/blog posts, media kit and event promotional materials .
- Liaise outside press contacts, event coordinators, and sponsorship/activation opportunities. Personally networked and placed winery in 5 Local, 3 National publications (2016).