- Independently identify and negotiate key promotional opportunities via local events, sponsorships and cross promotions. Develop, plan, and promote special events to increase sales velocity in tasting room and increase overall brand exposure. Special events campaign increased revenues by 40% in December of 2016.
- Represent winery at events, manage and coordinate demo staff for On/Off Premise accounts. Approve expense reports and budgets.
- Identify target markets/goals and develop quarterly campaigns
- Deliver monthly content, such as Wine Club newsletter, blog posts, media kit and content tailored to specific channels.
- Liaise outside press contacts, event coordinators, and sponsorship/activation opportunities. Personally networked and placed winery in 5 Local, 3 National publications.