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Summary / Objective

Tenacious bilingual graduate with degrees in Global Business Management and Spanish.  Passion for and hunger to grow within the sports marketing industry. Effective communicator with extensive experience in sales, brand activation, marketing, and working autonomously both domestically and internationally. Experience wearing many hats has yielded the ability to work with multiple departments and on cross-functional teams. Entrepreneurial, career oriented mindset and hunger for rapid and continuous professional growth.

I am looking to leverage my talents, experience and network to dramatically impact revenue.

Highlights

Effective Communicator  / Results Oriented / Team Player / Deep Diver / Passion for Sports  / Tenacious Follow-through / Competitively  Natured / Will to Win

Work History

Business Development Manager

The California Fruit Wine Company
Oct 2016Current

Public Relations/Sales:

  • Independently identify and negotiate key promotional opportunities via local  events, sponsorships and cross promotions. Develop, plan, and promote special events to increase sales velocity in tasting room and increase overall brand exposure. Special events campaign increased revenues by 40% in December of 2016.  
  • Represent winery at events, manage and coordinate demo staff for On/Off Premise accounts. Approve expense reports and budgets.

Marketing:

  • Identify target markets/goals and develop quarterly campaigns
  • Deliver monthly content, such as Wine Club newsletter, blog posts, media kit and content tailored to specific channels.
  • Liaise outside press contacts, event coordinators, and sponsorship/activation opportunities. Personally networked and placed winery in 5 Local, 3 National publications.

Office/Sales Manager

The California Fruit Wine Company
May 2016Oct 2016

Sales:

  • Coordinated across regional sales teams, with distributor sales reps, account maintenance, and follow-through of On/Off premise leads. Upsold a majority of chain and Off-Premise accounts.
  • Manage San Diego On/Off Premise accounts: accounting, distribution, and compliance needs of all southwestern U.S. regional distribution. 

Accounting:

  • Responsible for timely fulfillment of all accounts payable and consistently met deadlines for accounts receivable. Effectively caught up 6 months of back logged account reconciliations, developed and implemented AP/AR procedures and SOPs.

Marketing & Exportation Intern

Matetic Vineyards
Nov 2015Apr 2016

Distinguished for exceptional work and offered full time employment. 

  • Increased winery traffic by developing and implementing tourism focused marketing strategy and coordinating relationships with tour operators. Contributed to international brand positioning for new product line.
  • Created winery media kit, in both English and Spanish, and acted as press point person. Further built out WordPress website, improved SEO, and developed creative content. 
  • Streamlined winery booking procedures across multiple departments, increased overall efficiency.

Accounting/Audit Assistant

SKLZ Pro Performance
Jul 2015Nov 2015

Independently managed  $2 million sales tax audit, successfully ensuring compliance with multiple state regulations in markets across the U.S. while optimizing deductions and exceeding contractual employment liability recovery goal. 

Customer Service Representative

SaveOnResorts.com
Nov 2013May 2015

Distinguished for above high efficiency and satisfaction surveys from front end clients. Assigned  specifically to problem resolution, resolving clubs problem cases and handling elevated calls.

Freelance Sale Consultant

Aston Marketing Group
Jan 2012Oct 2013

Consistently met and often exceeded sales quotas during client consultations, transitioned to full time consultant at accelerated ace due to performance.

Adapted sales techniques to meet clients personal and financial situation, in turn gaining adaptability. 

Education