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Summary / Objective

Effective communicator with  experience in sales, brand activation, marketing and working autonomously.   Experience developing and implementing special events as well as developing account relationships.  Entrepreneurial, career-oriented individual with the desire for rapid and continuous professional growth. Essentially,  I am looking to leverage my talents, experience and network to dramatically impact revenue.

Work History

Business Development Manager

The California Fruit Wine Company
Oct 2016Current

Public Relations/Sales:

  • Independently identify and execute events, festivals, tastings and promotions. Develop, plan, and promote special events to increase tasting room sales and overall brand exposure. Special events campaign increased revenues by 30% in December of 2016.  
  • Represent winery at events, coordinate demo staff for  San Diego On/Off Premise accounts. Approve expense reports.

Marketing:

  • Deliver monthly content, such as Wine Club newsletter, social/blog posts, media kit and event promotional materials .
  • Liaise outside press contacts, event coordinators, and sponsorship/activation opportunities. Personally networked and placed winery in 5 Local, 3 National publications (2016).

Office/Sales Manager

The California Fruit Wine Company
May 2016Oct 2016

Sales:

  • Coordinated across regional sales teams, performed account maintenance, and follow-through of On/Off premise leads. -Upsold a majority of chain and Off-Premise accounts.
  • Manage San Diego On/Off Premise accounts: accounting, distribution, and compliance needs of all southwestern U.S. regional distribution. 

Accounting:

  • Responsible for timely fulfillment of all accounts payable and consistently met deadlines for accounts receivable. Effectively caught up 6 months of back logged account reconciliations, developed and implemented AP/AR procedures and SOPs. 

MarketingIntern

Matetic Vineyards Santiago, Chile
Nov 2015Apr 2016

Distinguished for exceptional work offered full time employment

  • Created winery media kit, designed and formatted all winery marketing material, including brochures, flyers, direct mail, and event related materials. Further built out WordPress website content and improved SEO.
  • Increased winery traffic by developing and implementing tourism focused marketing strategy and coordinating relationships with tour operators. Streamlined winery booking procedures across multiple departments, increased efficiency.

Accounting/Audit Assistant

SKLZ Pro Performance
Jul 2015Nov 2015

Independently managed  $2 million sales tax audit, successfully ensuring compliance with multiple state regulations in markets across the U.S. while optimizing deductions and exceeding contractual employment liability recovery goal. 

Freelance Sale Consultant

Aston Marketing Group
Jan 2012Oct 2013

Worked as a closer on a team providing timeshare exit strategy service to clients, consistently met and often exceeded sales goals.

Education

GLOBAL BUSINESS MANAGEMENT EMPHASIS IN MARKETING 

CALIFORNIA STATE UNIVERSITY SAN MARCOS
AUG 2009MAY 2015

Bachelor of Science / Relevant Coursework:

  • Sports Marketing (Marketing 445)
  • Consumer Behavior (Marketing 448)
  • Global Marketing Strategy (GBM 425)

Spanish Literature and Professional Communication

California State University San Marcos
Aug 2010May 2015

Bachelor of Arts / Relevant Coursework:

  • Spanish Translation (Spanish Linguistics 442)
  • Spanish Linguistics and Regional Dialects (Span 383)